Marketing Coordinator

Are you ready to get the Easygo Edge?

With millions of eyes on us every day, we're bringing that momentum into LATAM. This role is about growing our Instagram influencer network across the region: sourcing, onboarding and building relationships with creators who help shape what our brand looks like locally. Spanish and Portuguese are essential, along with a good read on the culture, so you can spot what's genuinely going to land with audiences there.

**What you’ll build with us:**Day to day, this means managing influencer relationships, guiding creators on content that performs and analysing what's driving engagement across LATAM. Negotiating deals and commission structures is part of it too, along with staying on top of Instagram trends and what's likely to go viral locally. Instagram partnership experience is a big plus. We're after someone who can pick this up and hit the ground running.We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.

Who is Easygo?
We’re a high-growth, high-velocity tech company with millions of eyeballs on us every day. We’re building the future of fearless tech.

We’re the creators behind some of the most popular brands including Stake, KICK and Easygo Games. While they command a fierce global following, our crew is employed directly by Easygo and that’s where the real fun happens.

We’re always looking for people who are hungry, humble and move fast. People who are ready to Unify, Disrupt and Evolve with us.

With us you’ll grow faster and go further. Your work has impact. And that gives you an edge you can’t get anywhere else.

**
The impact you’ll make:**

• Identify, source and onboard new influencers, primarily on Instagram to grow our influencer base
• Build strong relationships by providing influencers with ongoing support, guidance and tools to optimise their content and drive engagement
• Handle day-to-day engagement, communication and relationship management with influencers
• Work closely with influencers to ensure content aligns with brand goals and has the potential to go viral
• Monitor Instagram trends, algorithm shifts and content formats to guide influencer strategies
• Collaborate with creators to produce witty, engaging and shareable content tailored for Instagram audiences
• Analyse the performance of influencer content, spotting patterns in what drives engagement and what doesn't
• Identify opportunities to scale influencer and affiliate partnerships, and negotiate improved deal and commission structures with influencers
• Share insights on Instagram content performance and industry trends to guide broader marketing strategies
• Stay up to date with Instagram's latest features, algorithm updates and viral content trends
• Keep a pulse on crypto, online gaming and affiliate marketing trends on Instagram to maintain a competitive advantage
• Track competitor activity and benchmark affiliate and influencer strategies in the space

Your track record:

• At least 1 year of proven experience in influencer marketing, with a strong focus on Instagram and X campaigns and creators
• Excellent written and verbal communication skills in English, Spanish and Portuguese, for communication with influencers, affiliates and internal teams
• Deep understanding of Instagram and X features, algorithms and content formats
• Proficiency in data analysis, with the ability to use tools such as Creator IQ, Sprout Social, HypeAuditor or similar
• Strong negotiation and relationship management skills to secure mutually beneficial agreements with influencers and affiliates
• Problem-solving mindset, with the ability to identify issues, troubleshoot quickly and propose creative solutions to optimise campaign performance

Bonus points if you also have:

• Experience running campaigns across Meta and X platforms, and familiarity with influencer campaign tools
• Exposure to crypto, gaming or betting industries

**
Here are our benefits and perks:**

Sharpening your edge

• The ultimate sandbox. Exciting, on-the-job learning opportunities.
• 1 in 3 of our people level up their roles every year. If you deliver, you move.

Competitive pay and bonus scheme

• Market-synced pay that respects your craft and location.
• Performance-based bonus recognition based on your impact (up to 20%).
• Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.

Other perks

• 18 weeks paid parental leave for primary carers
• Smooth Parental Return: Ease back into work with 12 weeks of transition support, including fully paid Fridays off during your first three months back
• Access to Employee Assistance Program
• Wednesday massages
• In-house baristas serve you free coffee, fresh juices and smoothies.
• Daily catered breakfast and regular company-wide events.
• Snack walls and drink fridges on every floor.
• Fun, modern office spaces. Pool tables, table tennis, gaming consoles and an F1 simulator.

**
We play fair. We hire fair.**

True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.

- At least 1 year of proven experience in influencer marketing, with a strong focus on Instagram and X campaigns and creators.- Excellent written and verbal communication skills in English, Spanish and Portuguese, for communication with influencers, affiliates and internal teams.- Deep understanding of Instagram and X features, algorithms and content formats.- Proficiency in data analysis, with the ability to use tools such as Creator IQ, Sprout Social, HypeAuditor or similar.- Strong negotiation and relationship management skills to secure mutually beneficial agreements with influencers and affiliates.- Problem-solving mindset, with the ability to identify issues, troubleshoot quickly and propose creative solutions to optimise campaign performance.