Partnerships & Campaign Specialist

About GAMURS Group

GAMURS Group is one of the largest independent gaming and entertainment media networks in the world. We own and operate 14 publications — including Destructoid, Pro Game Guides, Twinfinite, Siliconera, We Got This Covered, and The Mary Sue — reaching 30 million monthly readers. Our GAMURS Pulse first-party data platform lets brand partners reach precisely defined gaming audience segments, from cozy gamers to esports fans to lapsed franchise players.

We work with game publishers, peripheral brands, and entertainment companies to build campaigns that reach the right players at the right moment — through custom editorial, display, newsletters, social, and video. With a diverse team spread across the globe, we run a dynamic, 24/7 operation that is continuously expanding through smart strategic acquisitions. We work hard, but we also believe in rewarding our people. When you join GAMURS, you step into a young, rapidly growing company that offers unlimited paid leave, flexible work environments, and generous bonus/benefits packages.

The Role

This is a dual-function position sitting at the intersection of business development and campaign execution. You will spend roughly half your time identifying and approaching new partners, and half your time ensuring that active campaigns run smoothly from kickoff to final report.

The common thread between both sides of the role is a genuine, deep understanding of video games and gaming culture. You need to know genres, franchises, and audiences well enough to spot a fit before a client does — and to manage campaigns that speak to those audiences credibly.

Key Responsibilities

Outreach & Business Development

You will be the first point of contact for a significant number of new partner relationships. Your job is to identify game publishers and brands whose audience needs match what GAMURS Group can deliver, and to open conversations that the sales team can develop into partnerships.

• Prospect and research game publishers, peripheral brands, and entertainment companies that are a strong fit for GAMURS' audiences
• Build targeted outreach using GAMURS Pulse audience data — for example, identifying that we reach 500,000,000 active RPG players monthly and connecting that to a publisher with an RPG in development
• Write and send personalized outreach emails that lead with a relevant audience insight rather than a generic pitch
• Follow up with supporting data, site overviews, and audience profiles to move prospects toward a call or meeting
• Stay current on game release calendars, genre trends, and publisher activity so you can anticipate who needs to reach our audiences before they come to us
• Hand off warm prospects to the Sales Director with clear context on the conversation to date

Campaign Management

Once the commercial team closes a campaign, you are responsible for making sure it goes live, runs as planned, and is flagged promptly if anything is off. This is not a passive role — good campaign managers catch problems before the client notices them.

• Manage the end-to-end campaign lifecycle from signed IO to final delivery report
• Coordinate with editorial, ad ops, and social teams to ensure all campaign elements are trafficked and live on schedule
• Monitor active campaigns across multiple dashboards, tracking pacing, delivery, and performance against KPIs
• Proactively flag delivery issues early — if a campaign is pacing slowly two weeks before the end date, raise it then, not on the last day
• Communicate campaign status clearly and regularly to both internal stakeholders and clients
• Compile end-of-campaign wrap reports with performance data and clear commentary on results
• Identify opportunities to optimize mid-flight where possible

What We're Looking For

Required

• A genuine, working knowledge of video games — genres, major franchises, platform differences, and gaming culture. This is not a "nice to have." You need to understand why a factory sim attracts a different audience than a competitive FPS, and what that means for who we pitch.
• 3-5 years experience in a sales development, partnerships, or account management role, ideally in digital media or gaming
• Comfort with outbound prospecting — writing cold emails that don't read like cold emails
• Strong organizational skills and the ability to manage multiple active campaigns simultaneously without things falling through the cracks
• Data literacy — you don't need to be an analyst, but you need to be comfortable reading a delivery dashboard and knowing what a problem looks like before it becomes urgent
• Clear, confident written and verbal communication

Nice to Have

• Familiarity with digital advertising concepts — CPM, programmatic, rich media, first-party data
• Experience with gaming media, esports, or entertainment brands
• An existing understanding of the game publisher landscape — who the major studios are, what they typically look for from media partners
• Experience with ad operations or campaign trafficking tools such as Google Ad Manager

What Success Looks Like

In the outreach half of this role, success means consistently identifying the right prospects at the right moment — before a game launches, when a publisher is building out a new title, when a brand is entering the gaming space for the first time. Your pitches lead with insight, not product. You know enough about their game and their audience to make the first email feel like it was written specifically for them.

In the campaign management half, success means nothing surprises the client. Campaigns go live on time. Problems get flagged internally before they become client issues. Wrap reports come in on schedule with clear, honest commentary. Partners feel like they're being looked after.

Across both halves, success means caring about the gaming audience we serve — not just as a demographic to sell against, but as a community that deserves campaigns that are relevant, honest, and worth their attention.