Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role overview:
As a member of the Italy Commercial Team, you will play a key role in driving and enhancing the PlayStation consumer experience across our strategic retail partners.
Reporting to the Commercial Manager for Italy, you will work closely with the Commercial Management, Commercial Planning, and Business Analytics teams to implement and execute the commercial strategy across both physical and digital retail channels, supporting sustainable revenue growth and profitability.
This is a broad and dynamic role encompassing commercial strategy, forecasting, operational planning, marketing activation, and relationship management. You will have the opportunity to contribute across multiple business areas while working as part of a high-performing and collaborative team in an exciting and fast-paced environment.
What you’ll be doing:
Retailer Management & Customer Relationship Development
- Manage and develop strategic relationships with a portfolio clients
- Develop and implement joint business plans in collaboration with key retail accounts
- Drive customer satisfaction, strengthen partner loyalty, and support long-term business growth
- Lead commercial negotiations and contribute to annual business planning processes
Sales Performance & Business Growth
- Manage a portfolio of retailer partners to deliver revenue objectives and achieve sales targets across PlayStation’s physical product portfolio (consoles, peripherals, software, and vouchers)
- Identify opportunities to increase market share and drive business growth within assigned accounts
- Identify, develop, and execute new business opportunities and growth initiatives across the Italian retail landscape and PlayStation product portfolio to drive revenue and operating profit.
- Lead the retail planning and activation cycle, ensuring effective execution, high-quality delivery, and strong operational discipline
- Own a key product category, taking responsibility for all aspects of forecasting, demand planning, and sales performance reporting
- Monitor, analyse, and communicate key business metrics, performance trends, and commercial insights across your portfolio of retail partners
Cross-Functional Collaboration & Business Reporting
- Collaborate cross-functionally to lead and execute the commercial aspects of product launches and key business events, including promotional campaigns, industry events, and other strategic calendar moments
- Work closely with cross-functional teams to ensure operational, marketing, and finance processes are effectively managed, aligned, and continuously optimised.
- Liaise with the Business Insights Analyst to bring to life sales data, market trends and competitor activity
- Support forecasting and planning activities by leveraging retailer plans, market intelligence, performance data, and commercial insights
Retail Marketing Executions
- Apply a strong understanding of media valuation principles to evaluate and optimise retail marketing investments
- Understanding retailer customer segmentation / consumer behaviour patterns and associated data targeting opportunities
- Leverage a strong understanding of retailer ATL (Above-the-Line) marketing strategies to identify and deliver effective co-marketing opportunities
- Evaluation and implementation of effective retail marketing campaigns – having a clear view on all touch points (in-store and online), timelines and retailer strengths / capabilities
- Applying a considered negotiation approach/plan for all retailer marketing investment, ensuring trading decisions and precedents are robust
What we’re looking for:
- 5+ years of proven experience in Account Management roles within the Consumer Electronics or Technology industries
- Bachelor’s degree or equivalent experience
- Strong data and analytical ability
- Retail marketing knowledge
- Strong computer skills, including expertise in Microsoft Office and Power BI
- Entrepreneurial mindset, with the ability to thrive in a fast-paced and, at times, ambiguous business environment
- Strong relationship building skills with both internal and external partners
- A team player and someone who embraces the fun, collaborative spirit that drives our PlayStation business with champion “We Are One” culture within the Italian territory
Desirable:
- Passion and/or keen interest in Gaming
- Prior experience working within the Telecommunications (TELCO) industry
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
