PR & Influence Manager

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role overview:

Sony Interactive Entertainment (SIE) is seeking a strategic and experienced PR & Influence Manager to lead media relations, influencer relations and content creator activity for PlayStation in France, while contributing to select global communications initiatives. Within this role, you will drive local execution of global campaigns through culturally relevant storytelling, a deep understanding of the French market and strong relationships with media, influencers, creators and key partners.

Based within the Communications team in France, you will work closely with local Marketing teams and Global Communications to support launches for PlayStation Studios software portfolio, the PS5 / PS5 Pro ecosystem, PlayStation Plus, PlayStation Store, accessories, major brand moments and cultural or sales activations. You will also contribute to the development and execution of global communication campaigns for strategic campaign launches, bringing French market insights, identifying local opportunities and helping shape narratives that drive awareness, engagement and measurable results.

Ideally, you will bring expertise in media and influencer relations, a strong network of media and creator contacts in France, a sophisticated understanding of an evolving landscape and a proven track record of delivering high-impact earned media and influencer programs. You are able to manage agency partners and integrated campaigns from planning through execution.

We are looking for a collaborative, agile and results-driven communicator who can operate effectively at both local and global levels, provide thoughtful communications counsel, and contribute to communications excellence for one of the world's most recognized entertainment brands.

What you'll be doing:

Strategic Communications:

• Align local priorities with global campaigns, business objectives and key brand moments.
• Develop and execute PR and influencer plans for PlayStation Studios releases, PlayStation hardware’s and accessories, services and brand initiatives, from planning through post-campaign reporting.
• Build local media angles and proactive storytelling initiatives that generate high-impact earned media coverage across gaming, entertainment, tech, lifestyle, business and mainstream media.
• Maintain and develop trusted relationships with journalists, influencers, content creators, talent and key cultural partners in France.
• Identify and amplify culturally relevant moments that strengthen PlayStation's role in gaming, entertainment, sports, lifestyle and mainstream culture.
• Serve as the local media relations and influencer advisor, recommending media, creators, and optimal formats for interviews, previews events, review code seeding and activations.
• Manage media inquiries and interview requests, seeking the necessary local or global alignment depending on the topic.
• Partner with cross-functional stakeholders worldwide to support the planning and execution of global campaigns, identifying creative tactics that can scale.
• Contribute to messaging frameworks, Q&A’s, media guidance, reactive lines and coordination documents for strategic titles, products or announcements.
• Work with SIE France Marketing & Sales teams to create integrated initiatives that support local campaigns, commercial priorities and the PlayStation ecosystem.

Influencer / Content Creators:

• Contribute to the influencer and creator strategy for France, defining priorities aligned with PlayStation's business objectives.
• Lead or coordinate content creator activations across gaming / enthusiast profiles for game and product launches, as well as more mainstream opportunities that place PlayStation within broader culture.
• Develop integrated creator programs, including earned, paid and partnership opportunities, and contribute locally to the global PlayStation Playmakers program where relevant.
• Identify emerging creators, platforms, formats and trends that can extend PlayStation's reach and cultural influence in France.
• Review and challenge local influencer campaign concepts to ensure consistency with business priorities, brand tone, campaign objectives and KPIs.
• Work with local Marketing teams to ensure alignment across cultural impact, awareness, engagement and performance.

Agency Management, Measurement and Reporting:

• Coordinate external PR and influencer agencies, including scope of work, campaign priorities, deliverables, quality of execution and budgets.
• Maintain effective working relationships with external partners to ensure best-in-class campaign execution in France.
• Establish and share best practices to strengthen media relations, influencer engagement, campaign management and reporting.
• Contribute to the definition of metrics and KPIs to measure the success of media and influencer activities, in partnership with Communications, Marketing and relevant partners.
• Deliver post-launch reports summarizing performance, coverage, sentiment, insights, results and actionable learnings.
• Monitor sentiment around emerging topics, identifying potential risks and opportunities, and provide strategic recommendations to support decision-making on key initiatives.
• Stay current on industry trends, tools and methods, evaluating how to best use generative AI tools and tech responsibly to improve workflow efficiency, speed of execution and measurement quality, while respecting confidentiality rules.

What we're looking for:

• Minimum 8+ years of experience in communications, public relations, influencer relations, entertainment, gaming, tech, digital platforms or culture.
• Proven expertise in media and influencer relations, with a strong network of specialist and/or mainstream contacts in France.
• Demonstrated experience developing and executing integrated PR campaigns combining media relations, influencer relations, creators, partnerships, local marketing and cultural storytelling.
• Significant experience developing and executing earned and paid influencer strategies.
• Ability to work in an international environment, represent French market insights and contribute to global campaigns.
• Strong understanding of the gaming, entertainment, tech, pop culture, digital communities and creator platform ecosystems.
• Experience coordinating PR and/or influencer agencies, including management of deliverables, priorities, campaign budgets and quality of execution.
• Ability to manage multiple projects in a fast-paced, complex and demanding environment with strong executional rigor.
• Ability to anticipate emerging issues and formulate clear recommendations.
• Creative approach to tactical development, campaign angles and influencer programs, with a data-driven and disciplined approach to KPIs.
• Proficiency with Microsoft Office, Google Workspace, Slack or equivalent tools; comfort using generative AI tools responsibly and new productivity workflows.

This position may require occasional travel within France or internationally.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Minimum 8+ years of experience in communications, public relations, influencer relations, entertainment, gaming, tech, digital platforms or culture. Proven expertise in media and influencer relations, with a strong network of specialist and/or mainstream contacts in France. Demonstrated experience developing and executing integrated PR campaigns. Significant experience developing and executing earned and paid influencer strategies. Ability to work in an international environment and contribute to global campaigns. Strong understanding of the gaming, entertainment, tech, pop culture, digital communities and creator platform ecosystems. Experience coordinating PR and/or influencer agencies, including management of deliverables, priorities, campaign budgets and quality of execution. Ability to manage multiple projects in a fast-paced, complex and demanding environment with strong executional rigor. Creative approach to tactical development, campaign angles and influencer programs, with a data-driven and disciplined approach to KPIs. Proficiency with Microsoft Office, Google Workspace, Slack or equivalent tools; comfort using generative AI tools responsibly and new productivity workflows.