Lead product marketing for an ambitious unannounced cross-platform Strategy/MMO featuring a well-known IP at Scopely. Drive marketing strategy, brand building, and player engagement while collaborating with product, UA, and creative teams to ensure a cohesive market presence.
Scopely is looking for a Director, Product Marketing to join our unannounced project, working remotely within the US.
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the gaming industry, connecting millions of people around the world daily.
We are in the early stages of development on an ambitious, unannounced, cross-platform Strategy/MMO featuring a well-known IP. You have the opportunity to join a highly experienced team to make a lasting impact on one of the next big releases.
This role reports directly to the VP of Marketing.
The Director, Product Marketing will play a pivotal role in uniting creative, product marketing, and user acquisition efforts to drive the success of the game. As a strategic leader, you’ll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and build a distinct creative identity that resonates with the market. This role requires a sharp understanding of live game dynamics, strong cross-functional influence, and the ability to turn insights into action that aligns with both player expectations and business goals.
Licensor Partnership: Partner directly with our IP holder to align marketing strategy, positioning, and creative direction with brand guidelines, ensuring all player-facing work honors the franchise while meeting our business goals.
For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.
CA, CO, NJ, NY, and WA Annual Salary Range
$161,500—$238,000 USD
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
- 8+ years experience leading marketing strategy - Experience leading brand building, positioning, or repositioning of a large brand - Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy - Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers - Excellent cross-functional collaboration and communication skills - High comfort with marketing data and testing frameworks
