Product Development Manager (Consumer Products)

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. We are open to considering candidates based in Tokyo, Japan. 

Overview 

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.   

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.  

We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.

About the Role 

Reporting directly to the Regional Product Development APAC Lead, this role is a dynamic and highly collaborative position that blends creative execution, local knowledge with consumer product development across key categories including promotion. You’ll play a key role in shaping consumer product experiences for WildBrain’s iconic IPs—including Teletubbies, Strawberry Shortcake and third party brands including Peanuts and Supercell by delivering innovative, brand-aligned creative across product development and POSM. This role requires a confident creative who can navigate across diverse brand ecosystems with ease, while maintaining a consistent visual language and high design standards. 

Creative: 

• Execute licensed product design across key consumer categories, including experiential activations with focus on brand engagement. 

• Develop product mock-ups, one sheets, line sheets and pitch decks to support commercial sell-in. 

• Create retail visualisations and marketing mock-ups to demonstrate brand representation. 

• Translate global creative direction into commercially viable local executions. 

Product Development: 

• Responsible for managing the end-to-end, approvals process and delivering innovative brand-appropriate products to market. 

• Ensure all submissions adhere to brand guidelines and required processes. 

• Liaise with Licensors to obtain clear, solution-oriented feedback. 

• Track and proactively manage approvals to mitigate delays. 

• Deliver bi/weekly updates to the local commercial team and Regional PD Lead, including reports noting Licensee developments, status and asset updates.  

• Onboard and run sessions with new/existing Licensees and vendors, driving brand engagement through best practice sharing. 

Project Management:  

• Partner closely with local commercial teams to support retail and marketing initiatives. 

• Act as a key point of contact for Licensees and Vendors ensuring proactive communication and timeline management throughout projects. 

• Proactively manage multiple projects using software such as MyMediaBox and Monday.com  

• Support cross-category launches requiring coordinated asset usage. 

• Provide structured updates and reporting on submission status and risk 

• Sound knowledge of the product development & approval processes, and experience in creatively driving range development.  

• Language Skills: Fluent in speaking and writing Korean. Proficiency in English is also required, with the ability to communicate effectively in both languages.  

• A good understanding of Consumer Product categories, particularly promotions and production limitations.  

• Good knowledge of the Korean market, including retailers and Brand Licensing Activations. 

• Adobe Creative Suite and Microsoft packages. 

• The ability to communicate a clear change in design/direction whilst managing all stakeholders.   

• Wider knowledge of the Licensing industry, product/design trends and a natural interest in consumer product.  

• A proactive, solution driven mind set to deliver against deadlines.  

• An eye for detail 

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. Through our global digital network across YouTube, FAST and AVOD, we deliver premium, broadcast-quality content to today’s kids and families wherever they’re watching—connecting brands to audiences at scale and offering advertisers one of the largest digital inventories in family media. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

About WildBrain CPLG 

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. Through our global digital network across YouTube, FAST and AVOD, we deliver premium, broadcast-quality content to today’s kids and families wherever they’re watching—connecting brands to audiences at scale and offering advertisers one of the largest digital inventories in family media. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.