// Open Role at Wizards of the Coast
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Category Licensing Manager – GSA m/w/d
Based in: Neu-Isenburg, Germany, with Hybrid working x 3 days Tuesday to Thursday in the office required. Please check your commute before applying.
The Opportunity:
Hasbro is looking for a commercially driven Category Licensing Manager to accelerate the growth of our Licensed Consumer Products business across Germany, Switzerland and Austria (GSA).
You will own a portfolio of licensing categories, with primary responsibility for developing Hasbro's Lifestyle, Fashion and Home business—one of the most strategic growth pillars for the GSA Licensing organisation and a critical driver of our long-term commercial ambitions. Working closely with both existing and new licensing partners, you will identify opportunities to position Hasbro's brands beyond the toy aisle, developing innovative products and partnerships that strengthen our presence in Lifestyle, Fashion and Home.
You will also lead Direct-to-Retail (DTR) opportunities across GSA, partnering directly with key retailers and strategic partners to develop exclusive collections, retail activations and customer marketing programmes that strengthen retailer relationships, enhance consumer engagement and deliver incremental commercial growth.
Working closely with Category Licensing Manager peers across GSA, Europe and Global teams, as well as Retail Licensing, Product Development, Marketing, Franchise, Finance and Legal, you will collaborate to develop category strategies, share best practices, leverage global expertise and deliver a One Voice approach that brings Hasbro's brands to life through best-in-class consumer products, innovative partnerships and compelling go-to-market strategies.
This is a highly commercial role combining business development, category strategy, strategic account management and cross-functional leadership.
Key Responsibilities:
Category Strategy & Business Development
Licensee Management
Commercial Growth & Go-to-Market
Financial Management
Cross-Functional Collaboration
Qualifications & Experience:
Success Measures:
Why Join Hasbro?
This is an exciting opportunity to lead one of the most strategically important growth pillars within Hasbro's GSA Licensing business.
You will play a key role in transforming Hasbro's brands into true Lifestyle, Fashion and Home brands, build partnerships with leading consumer products companies and retailers, and help shape the future of Hasbro's licensing business across one of our most important European markets.
The base salary range for this position is €71,800 to €107,000 and is eligible for bonus. The hiring range will vary based on factors such as experience and skills.
We Play to Win with our Leadership Principles:
Apply now and help us build the future of play!
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Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
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