Bellota Labs is building the future of interactive entertainment through world-class games, technology, and experiences. As the home of the World Poker Tour ClubWPT Gold product, one of the most recognized brands in gaming and entertainment, we are expanding our global reach across media, partnerships, and audience growth initiatives.
We are looking for a strategic, commercially driven Director of Sales, Distribution & Partnerships to lead revenue growth across media distribution, advertising sales, and strategic partnerships for the World Poker Tour brand.
The Director of Sales, Distribution & Partnerships will own and execute sales strategy across streaming, digital media, licensing, sponsorship, and advertising channels for the World Poker Tour brand. This individual is highly proactive, takes initiative, and works both independently and as a core member of the Studios team. You will identify new revenue opportunities, grow key relationships, and lead commercial negotiations that expand the reach and monetization of WPT content and experiences.
This role requires a hands-on operator who can direct and implement the operational strategy, business processes, and systems for overall distribution, while simultaneously executing media plans, building capabilities decks, and account managing advertising opportunities. You will partner closely with internal business units to create promotional plans and templates for editorial and tentpole initiatives, and track revenue and marketing goals.
This role reports to the VP of Studios, handles ad hoc requests with urgency and strong follow-through, and serves as the primary point of contact for all distribution, licensing, and ad sales relationships. This is a hybrid role based out of a World Poker Tour-designated office.
Revenue Growth & Sales Leadership
- Develop and execute the sales strategy for advertising, sponsorship, distribution, and licensing opportunities across World Poker Tour properties.
- Build and manage a robust pipeline of agency, brand, platform, and media partner opportunities.
- Own end-to-end deal cycles including prospecting, pitching, negotiation, closing, and renewal strategy.
- Drive revenue growth through strategic partnerships across streaming, OTT, FAST, digital, and traditional channels.
Distribution & Partnerships
- Identify and secure new content distribution opportunities across linear, digital, OTT, and emerging platforms.
- Lead account planning and relationship management for key media and distribution partners.
- Structure and negotiate licensing, media rights, and monetization agreements.
- Research partner priorities, roadmaps, and market trends to identify expansion opportunities.
Client & Agency Management
- Build trusted relationships with major agencies, holding companies, and direct brand clients.
- Present integrated solutions that align client objectives with audience growth, engagement, and ROI.
- Lead campaign planning and execution in partnership with internal marketing and operations teams.
- Ensure a best-in-class client experience from pitch through delivery and renewal.
Analytics & Forecasting
- Deliver accurate revenue forecasting, pipeline reporting, and business performance updates.
- Use metrics, attribution data, and customer insights to optimize campaigns and tell compelling performance stories.
- Track promotional initiatives, tentpole events, and marketing programs tied to revenue goals.
Cross-Functional Leadership
- Collaborate with creative, product, marketing, finance, legal, and operations teams to bring deals to life.
- Handle ad hoc opportunities and executive priorities with urgency and strong follow-through.
- Build scalable sales processes, tools, and materials to support long-term growth.
Required Experience
- 5+ years of experience in media sales, ad sales, partnerships, or business development with strong knowledge of OTT/streaming ecosystems, monetization models, and programmatic advertising.
- 2+ years of agency or client-facing sales experience in a fast-paced, high-volume environment.
- Experience working with entertainment, gaming, sports, QSR, automotive, or adjacent consumer brands preferred.
- Strong understanding of OTT licensing, content distribution, and revenue models.
- Proven experience owning and closing strategic partnerships or media sales deals.
- Existing relationships with major agencies, holding companies, and media buyers strongly preferred.
Core Skills
- Exceptional communicator, presenter, and storyteller with strong executive presence.
- Excellent negotiation and commercial instincts.
- Analytical thinker who can translate data into business recommendations.
- Strong understanding of multi-screen attribution, customer insights, and campaign management.
- Highly organized with the ability to manage multiple priorities simultaneously.
- Strong judgment, discretion, and ability to maintain confidentiality.
- Collaborative team player who gives and receives feedback well.
- Creative problem solver with a bias toward action.
Tools & Systems
- Advanced proficiency in Microsoft Office (PowerPoint, Excel, Teams).
- Experience with CRM systems, reporting tools, and sales pipeline management.
- PowerBI and Adobe Creative Cloud experience is a plus.
Why Join the World Poker Tour?
- Help shape the future of one of the most iconic brands in gaming and entertainment.
- Join a high-growth company building innovative products and experiences.
- High visibility role with ownership, autonomy, and executive exposure.
- Work with passionate teammates in a fast-moving, entrepreneurial environment.
