Sponsorships Lead

Ready to make an impact by shaping the future of our regulated markets sponsorship portfolio?

What's in it for you?

An opportunity to join our Sponsorship Marketing team, where you’ll be a crucial contributor to managing and growing Easygo’s sponsorship portfolio. This role involves key responsibilities where you will lead the development, management and optimisation of sponsorship partnerships across Easygo’s regulated markets. Reporting to the Head of Sponsorships, this role plays a critical part in driving compliant, performance-led partnerships that support market entry, growth and long-term brand equity.

Your role with us:

No two days will be the same, but you’ll be operating at both a strategic and commercial level. You will own a portfolio of regulated market partnerships, ensuring all activity aligns with local requirements, regulatory frameworks and brand guidelines. Your core focus will be to deliver sponsorship strategies that balance creativity, performance and governance. This role is accountable for shaping market-specific sponsorship approaches, evaluating new opportunities, managing key partner relationships, and ensuring consistent, high-quality execution across regulated jurisdictions.

Who are we?

Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming. Stake is the world's most popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 800+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

What you will do

• Own and manage the sponsorship strategy and partnership portfolio across assigned regulated markets, ensuring alignment with business objectives, licensing requirements, and local market priorities.
• Lead the identification, evaluation, negotiation, and management of sponsorship opportunities within regulated jurisdictions, applying clear commercial, brand, and compliance criteria.
• Act as the primary relationship owner for key regulated-market partners, maintaining senior-level engagement and long-term partnership value.
• Work in close collaboration with regulated-market Country Managers to align sponsorship strategies with local market objectives, commercial priorities, and regulatory considerations.
• Oversee the day-to-day operational management of sponsorship partnerships in regulated markets, working closely with local Marketing Managers to ensure aligned execution and delivery.
• Develop and oversee market-specific sponsorship plans that support market entry, growth, and retention objectives.
• Ensure all sponsorship activity in regulated markets complies with local regulatory frameworks, advertising standards, and internal governance requirements.
• Partner cross-functionally with Marketing, Product, Content, VIP, Legal, and Compliance teams to integrate sponsorships into broader go-to-market and campaign strategies.
• Provide oversight and approval of regulated-market sponsorship activations, ensuring quality, consistency, and compliance across markets.
• Monitor and evaluate sponsorship performance across regulated markets, using defined KPIs and reporting frameworks to inform optimisation and future investment decisions.
• Prepare and present sponsorship updates, recommendations, and performance insights to Head of Sponsorships.
• Manage sponsorship budgets within regulated markets, ensuring disciplined spend, value for money, and clear ROI justification.
• Identify risks, challenges, or changes in regulatory landscapes and proactively adjust sponsorship strategies accordingly.
• Contribute to the continuous improvement of sponsorship frameworks, processes, and governance models for regulated markets.
• Provide leadership, guidance, and functional oversight to team members supporting regulated-market sponsorships, fostering high standards of delivery and accountability.

What you will bring

• Demonstrated experience managing sponsorships, partnerships, or brand marketing initiatives within regulated or multi-market environments.
• Proven ability to lead and optimise sponsorship portfolios, including evaluation, negotiation, and ongoing partner management.
• Strong understanding of regulated market considerations, including advertising standards, compliance frameworks, and approval processes, with experience working closely alongside legal and compliance teams.
• Experience developing and implementing market-specific sponsorship strategies aligned to broader commercial and brand objectives.
• Ability to operate as a senior partner-facing lead, managing relationships with rights holders, agencies, and external stakeholders at a strategic level.
• Proven capability to collaborate effectively with Country Managers and local Marketing teams to align sponsorship activity with market priorities.
• Experience overseeing sponsorship execution across multiple markets, providing governance, guidance, and quality control rather than hands-on delivery.
• Strong commercial acumen, with experience managing sponsorship budgets, evaluating ROI, and making data-informed investment decisions.
• Ability to interpret performance data and translate insights into clear recommendations for optimisation and future planning.
• Confident communicator with experience presenting sponsorship strategies, performance updates, and recommendations to senior stakeholders.

Personal touches:

• Demonstrates strong ownership and accountability for outcomes, with the ability to balance strategic priorities and operational realities.
• Exercises sound judgment and decision-making in complex, regulated environments, particularly where risk, compliance, and brand considerations intersect.
• Collaborative and influential, able to work effectively with Country Managers, Marketing leaders, and cross-functional stakeholders without direct authority.
• Confident and credible in partner-facing interactions, maintaining professionalism and trust at a senior level.
• Calm and resilient under pressure, able to navigate ambiguity, competing priorities, and changing regulatory landscapes.
• Structured and organised, with the ability to oversee multiple markets and partnerships simultaneously while maintaining high standards.
• Commercially minded, with a focus on value creation, performance, and long-term partnership health.
• Clear, concise communicator who can articulate complex considerations simply to both internal and external audiences.
• Proactive and forward-thinking, identifying risks and opportunities early and adjusting plans accordingly.
• Values collaboration, integrity, and accountability, and sets a high standard for quality and conduct across the sponsorship function.

Some of the perks of working with us:

Office Perks & Environment

• In-house baristas serving free coffee, fresh juices and smoothies
• Daily catered breakfast and regular company-wide events
• Snack walls and drink fridges on every floor
• Fun /modern office spaces with pool tables, table tennis, gaming consoles and an F1 simulator

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones
• One paid volunteer day per year
• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers, plus a chance to win prizes

Events & Experiences

• Company-wide talks with key partners such as Everton FC
• Office visits from big-name streamers
• Meet Ambassadors like Alex Pereira
• Ballots for exclusive tickets to events like UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital status, veteran, or disability status.

We’re a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world. We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.

- Own and manage the sponsorship strategy and partnership portfolio across assigned regulated markets, ensuring alignment with business objectives, licensing requirements, and local market priorities.- Lead the identification, evaluation, negotiation, and management of sponsorship opportunities within regulated jurisdictions, applying clear commercial, brand, and compliance criteria.- Act as the primary relationship owner for key regulated-market partners, maintaining senior-level engagement and long-term partnership value.- Work in close collaboration with regulated-market Country Managers to align sponsorship strategies with local market objectives, commercial priorities, and regulatory considerations.- Oversee the day-to-day operational management of sponsorship partnerships in regulated markets, working closely with local Marketing Managers to ensure aligned execution and delivery.- Develop and oversee market-specific sponsorship plans that support market entry, growth, and retention objectives.- Ensure all sponsorship activity in regulated markets complies with local regulatory frameworks, advertising standards, and internal governance requirements.- Partner cross-functionally with Marketing, Product, Content, VIP, Legal, and Compliance teams to integrate sponsorships into broader go-to-market and campaign strategies.- Provide oversight and approval of regulated-market sponsorship activations, ensuring quality, consistency, and compliance across markets.- Monitor and evaluate sponsorship performance across regulated markets, using defined KPIs and reporting frameworks to inform optimisation and future investment decisions.- Prepare and present sponsorship updates, recommendations, and performance insights to Head of Sponsorships.- Manage sponsorship budgets within regulated markets, ensuring disciplined spend, value for money, and clear ROI justification.- Identify risks, challenges, or changes in regulatory landscapes and proactively adjust sponsorship strategies accordingly.- Contribute to the continuous improvement of sponsorship frameworks, processes, and governance models for regulated markets.- Provide leadership, guidance, and functional oversight to team members supporting regulated-market sponsorships, fostering high standards of delivery and accountability.- Demonstrated experience managing sponsorships, partnerships, or brand marketing initiatives within regulated or multi-market environments.- Proven ability to lead and optimise sponsorship portfolios, including evaluation, negotiation, and ongoing partner management.- Strong understanding of regulated market considerations, including advertising standards, compliance frameworks, and approval processes, with experience working closely alongside legal and compliance teams.- Experience developing and implementing market-specific sponsorship strategies aligned to broader commercial and brand objectives.- Ability to operate as a senior partner-facing lead, managing relationships with rights holders, agencies, and external stakeholders at a strategic level.- Proven capability to collaborate effectively with Country Managers and local Marketing teams to align sponsorship activity with market priorities.- Experience overseeing sponsorship execution across multiple markets, providing governance, guidance, and quality control rather than hands-on delivery.- Strong commercial acumen, with experience managing sponsorship budgets, evaluating ROI, and making data-informed investment decisions.- Ability to interpret performance data and translate insights into clear recommendations for optimisation and future planning.- Confident communicator with experience presenting sponsorship strategies, performance updates, and recommendations to senior stakeholders.