Head of Influence Marketing

Growe welcomes those who are excited to:

• Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth;

• Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators;

• Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team;

• Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage;

• Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance;

• Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation.

We need your professional experience:

• 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role;

• Experience working in iGaming;

• Proven experience developing and executing influencer marketing strategies;

• Experience managing influencer campaigns across global markets;

• Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions);

• Experience managing budgets and optimizing campaign performance;

• Experience hiring, mentoring, and leading a team;

• Ability to identify new trends, platforms, and growth opportunities;

• English level - at least Upper-Intermediate;

• Spanish - will be a plus.

We appreciate if you have those personal features:

• Strong ownership and accountability;

• Proactive mindset with a hands-on approach;

• Results-oriented and data-driven;

• Strategic thinking with the ability to turn ideas into action;

• Strong leadership and people management skills;

• Adaptable and comfortable working in a fast-paced environment.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

- 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role - Experience working in iGaming - Proven experience developing and executing influencer marketing strategies - Experience managing influencer campaigns across global markets - Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions) - Experience managing budgets and optimizing campaign performance - Experience hiring, mentoring, and leading a team - Ability to identify new trends, platforms, and growth opportunities - English level - at least Upper-Intermediate - Spanish - will be a plus