We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let’s start with the role:
As an Affiliate Executive, you will play a key role in driving Betano’s international growth by scaling and optimizing our affiliate channel and various digital marketing partnerships (including content). You will join a dynamic, fast-growing marketing team and work closely with the Performance marketing team to deliver measurable, value-focused outcomes across Germany, Denmark, and Bulgaria, with a strong emphasis on the German-speaking market. This is a hands-on, performance-driven role centered on partner acquisition, commercial optimization, digital marketing and data-led decision-making.
As an Affiliate Executive, you will:
- Actively collaborate as part of the Performance Marketing team, contributing to weekly and monthly performance reviews, planning sessions, and optimization meetings;
- Support the Affiliate & the broader Performance Marketing team with reporting, content optimization initiatives, and partner activations;
- Monitor current affiliate partner performance and analyze their activity across all digital placements, including content positioning, visibility, and promotional prominence;
- Onboard and scale new affiliate and relevant partnerships through commercial negotiations, deal structuring, and performance-based agreements;
- Own and optimize affiliate performance across assigned markets, ensuring ROI-positive growth and scalable acquisition;
- Monitor market trends and industry developments within the affiliate and iGaming ecosystem;
- Develop and maintain weekly, monthly, quarterly, and annual performance reports, tracking KPIs such as Cost, Impressions, Clicks, CPA, Revenue, LTV, and conversion efficiency;
- Identify and analyze affiliate performance trends and deliver actionable insights, forecasts, and recommendations to stakeholders;
- Provide proactive account management by tailoring promotional mechanics to maximize partner performance;
- Execute and optimize market-specific affiliate campaigns aligned with local audience behavior and regulatory requirements;
- Own affiliate CRM management & manage affiliate tracking, ad-serving, and campaign attribution platforms to ensure accurate performance measurement;
- Ensure all affiliate activity adheres to local regulatory frameworks across Germany, Denmark, and Bulgaria;
- Build and maintain long-term, performance-focused relationships with high-value affiliate partners;
- Identify and execute ad-hoc growth opportunities based on performance data and market demand.
What you’ll bring:
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field (a Master’s degree is a plus);
- 2+ years of proven experience in Performance Marketing or Affiliate Marketing, preferably within iGaming;
- Excellent written and verbal communication skills in English;
- Professional proficiency in German, or native-level fluency, is a strong plus;
- Strong understanding of affiliate, influencer, and performance marketing models;
- Extremely numerate with a superb understanding of cost control;
- Great sales, negotiation, and problem-solving skills;
- Advanced proficiency in Excel and Google Sheets for data-driven decision-making;
- Strong understanding of commercial models and local market dynamics;
- Strong understanding of brand awareness and market expansion strategies.
- Demonstrated AI-first mindset, actively leveraging AI tools and assistants to improve productivity, problem-solving, and decision-making. Continuously exploring new AI capabilities and championing their practical adoption within teams, using AI as a natural part of day-to-day work rather than a supplementary tool.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay and bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 💰 Monthly meal allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
- 👨👩👧👦 Family Support
- #LI-Hybrid
- #LI-DK1
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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
