We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let’s start with the role
The Content Manager will own two key areas:
- On-site Communications and Visuals – ensuring that all site content, both customer-facing and functional, is localized, campaign-aligned, and optimized for engagement and clarity.
- CRM Communications and Support – creating and maintaining high-quality customer messaging across email, SMS, and push channels, while supporting the CRM Manager with campaign administration and coordination tasks.
This role requires a balance of copywriting skills, content management expertise, and cross-departmental coordination. You will act as an English subject matter expert, ensuring every message and visual is clear, concise, customer-first, and relevant to the target audience.
As a Content Manager, you will:
Own On-Site Communications and Visuals
- Take full ownership of on-site content, ensuring localization, relevance, and customer-first messaging.
- Work closely with the Content HQ team to maintain and update content across content databases and tools, including the Sportsbook platform, localisation platform, Content Management System, and other relevant tools.
- Write, edit, and proof on-site copy, including banners, promotions, and game descriptions, ensuring clarity and brand alignment.
- Liaise with Trading and Gaming teams to prioritize banners, games, and content sections based on campaign relevance and customer impact.
- Collaborate with CRM, Performance, and other key stakeholders to ensure on-site campaigns align with broader local and global brand activity, creating performance assets and CRM/on-site assets as needed.
- Partner with SEO to review and localize articles for the relevant audience.
- Monitor competitor sites to identify new opportunities and best practices.
- Use data and analytics to guide on-site placements and content decisions.
Own CRM Communications and Support
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Write and proof CRM copy for email, SMS, and push notifications, ensuring clarity, compliance, and a customer-first approach.
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Support the CRM Manager with administrative campaign tasks, such as:
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Creating CMS articles for sportsbook missions or calendar offers.
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Drafting and updating terms & conditions pages.
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Raising JIRA tickets for creative requests and campaign delivery.
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Liaising between departments to gather information or resolve content-related queries.
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Raising and tracking tickets for customer-facing issues related to CRM campaigns.
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Ensure CRM creatives are aligned with campaign visuals and messaging.
What You Will Bring
- Excellent command of English (native or near-native), with a proven ability to write clear, concise, and engaging customer-facing content. Attention to detail is non-negotiable.
- Minimum 3 years’ proven experience in content management and/or customer-facing communications, such as marketing, CRM, or editorial, with a track record of writing clear, engaging, and customer-first content and optimizing digital touchpoints for clarity and conversion.
- Experience in a regulated industry, such as online gaming, fintech, or financial services, is strongly preferred.
- Experience working across different markets and audiences is an advantage.
- Knowledge of sports and/or sports betting is a plus but not essential.
- Hands-on experience with Content Management Systems (CMS) and working knowledge of SEO best practices.
- Ability to interpret data to guide content prioritization and effectiveness.
- Strong organizational skills and the ability to manage multiple priorities across departments.
- Proactive problem-solving skills and willingness to take ownership of tasks.
- Growth mindset and eagerness to learn.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay and bonus scheme
- 👩⚕️ Private health insurance for you and your family
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
- 👨👩👧👦 Family Support
#LI-Hybrid
#LI-GS1
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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
