Associate Director of Channels - Brand Partnerships

About Moonbug Entertainment

Thank you for considering the Associate Director of Channels - Brand Partnerships role with Moonbug Entertainment, Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

This role reports onsite in our London office. 

📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

The Role

We are looking for a YouTube, Digital & Client Liaison to bridge the gap between our complex digital ecosystems, commercial brand partnerships, and external clients.

This is a pivotal role within our Brand Partnerships and Operations teams. Your primary mission is two-fold: elevate our pre- and post-sale client service to an world-class standard, and "future-proof" our internal teams by scaling our digital operational knowledge.

You won’t just be pulling reports; you will translate technical YouTube performance and algorithmic insights into compelling narratives that drive commercial success. If you are a digital media specialist who loves data but thrives in client-facing environments, this role offers a unique opportunity to shape how Moonbug delivers value to our global brand partners.

Responsibilities

• Client Strategy & Translation: Attend client meetings and pitches to articulate Moonbug’s digital strategies. Translate complex YouTube algorithms and technical data into clear, high-impact insights for clients, balancing transparency with strategic commercial boundaries.
• Data-Driven Storytelling: Analyse YouTube and wider digital channel performance to build tailored, persuasive presentation decks. Avoid a "one-size-fits-all" approach by customizing post-campaign results and pre-sale pitches to align with specific client objectives.
• Internal Enablement & Training: Act as the core operational bridge between our technical platform teams and our commercial account management functions. Proactively design and deliver training to reduce internal dependencies and increase overall team self-sufficiency.
• Commercial Support: Partner closely with the Brand Partnerships team throughout the campaign lifecycle, ensuring that digital delivery meets client expectations and commercial commitments.
• Operational Excellence: Continuously look for ways to optimize how we package, report, and communicate digital insights internally and externally, raising the benchmark for client service across the business.

Requirements

• Deep YouTube Expertise: Proven historical experience working within the YouTube ecosystem, with a thorough understanding of channel management, algorithmic trends, and platform metrics.
• Client-Facing Confidence: Collaborate with our Sales, Strategy, Creative, and Production teams to develop and articulate best-in-class YouTube content strategies for our Brand Partners. Build YouTube channels and distribution programs from the ground up, pitching programs directly to Fortune 500 companies with our Sales team.
• Analytical & Narrative Skills: Highly proficient in data interpretation with the ability to turn raw analytics into structured, creative, and visually engaging presentations.
• Collaborative & Proactive Mindset: A natural educator who enjoys sharing knowledge and upskilling cross-functional colleagues to drive operational efficiency.
• Adaptable & Fast-Paced: Comfortable working in an agile, evolving entertainment environment where digital strategies shift rapidly. Experience within kids' media or digital entertainment is a distinct advantage.