Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
International Media Manager – Australia & New Zealand (ANZ)
Recognised as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services.
The International Media Manager – ANZ is the key bridge between Global Media and local marketing teams, ensuring global media strategies are translated into locally relevant, high-performing campaigns across Australia and New Zealand.
This role acts as a trusted advisor and market advocate, representing ANZ needs within global planning while aligning local execution to global priorities. You will lead local media planning excellence, agency performance, and campaign delivery - driving measurable business impact across the PlayStation portfolio (Hardware, Software, Services, Peripherals, and Third-Party Marketing).
You will partner closely with Global Media, Campaign Management, Analytics & Insights, and agency teams to deliver coordinated, insight-led, and commercially effective media activity.
Main Responsibilities
Market Strategy & Campaign Delivery
- Translate global media strategies into locally relevant plans and activations
- Lead end-to-end campaign planning and execution across ANZ
- Ensure campaigns are data-informed, on time, on budget, and aligned to KPIs
- Maintain a comprehensive view of the campaign portfolio, aligning audiences, channels, and investment
- Feed ANZ insights into global planning to improve local relevance and impact
Agency & Partner Leadership
- Lead local media agency relationships, driving planning quality, performance, and accountability
- Improve briefing, reporting, and optimisation processes
- Be responsible for agency performance, resourcing, and financial management (budgets, POs)
- Build strong partnerships with local media owners and vendors to unlock value and innovation
Measurement & Performance
- Embed a test-and-learn, data-focused approach across all campaigns
- Oversee post-campaign analysis and ensure actionable insights
- Champion data-informed planning and budgeting within the ANZ territory
Collaboration & Influence
- Act as a connector between Global and Local teams, aligning priorities and ways of working
- Collaborate across international markets to share best practices and drive consistency
- Influence partners across functions to deliver strong commercial outcomes
- Liaise with the ANZ Commercial team on Retail media activity
Key Performance Indicators
- Delivery of high-performing, locally relevant media campaigns
- Strong alignment between global strategy and local execution
- Continuous improvement in campaign performance and efficiency
- Effective agency management and stakeholder collaboration
Requirements
- 5-6+ years’ experience in media, marketing, or advertising (entertainment, gaming, or tech preferred)
- Strong understanding of the media and retail landscape across Australia and New Zealand
- Experience working within global or regional marketing environments
- Proven ability to lead media agencies (internally, within agency or externally managing) and cross-functional teams
- Experience delivering integrated, multi-channel campaigns
- Expertise in digital media (programmatic, paid social, search)
- Experience with campaign measurement, analytics, and optimisation
- Strong communication and partner management skills, with the ability to influence across global teams
- Highly organised, with the ability to manage multiple priorities in a fast-paced environment
- Curiosity for emerging tools and ways of working, with an interest in how automation and AI can improve planning efficiency, creative effectiveness, and decision-making
Preferred Qualities
- Strong market advocate mindset with ability to balance global and local priorities
- Analytical problem solver who can turn data into actionable insights
- Collaborative and adaptable, comfortable working across teams, cultures, and time zones
- Experience in entertainment, gaming, or culturally-led marketing, with an understanding of how brands connect with audiences through moments, communities, and content
- Passion for gaming, entertainment, and media
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
