Manager, Growth Marketing - Go-To-Market

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role Overview

We are looking for an experienced Manager, Growth Marketing – Go-To-Market to join our Growth Marketing team on a 15-month maternity cover contract.

This role leads the operational planning, orchestration and delivery of digital marketing campaigns across PlayStation Store, PlayStation Plus and PlayStation Direct, ensuring campaigns are executed efficiently, on time and to the highest creative standards.

Managing a team of campaign and production specialists, you will oversee end-to-end campaign delivery, creative optimisation and operational excellence across multiple workstreams. Working closely with Creative, Media, Commercial, Analytics and external agency partners, you will ensure seamless execution of high-profile campaigns while continually improving processes, workflows and creative effectiveness.

This is an excellent opportunity for an experienced marketing operations, or campaign delivery leader who thrives in a fast-paced, matrixed environment.

What you'll be doing:

Team Leadership

• Lead, coach and develop a team responsible for campaign delivery across Store, Plus and Direct.
• Set priorities, allocate resources and ensure delivery against business objectives.
• Foster a collaborative, high-performing culture focused on operational excellence and continuous improvement.
• Support career development, performance management and mentoring across the team.

Campaign Delivery

• Own the end-to-end orchestration of digital marketing campaigns from briefing through to launch and post-campaign review.
• Ensure campaigns are delivered on time, within scope and to the highest quality standards across all customer touchpoints.
• Oversee campaign planning, asset readiness, localisation, QA and launch governance.
• Manage multiple concurrent campaigns across global and regional stakeholders.

Creative Operations & Optimisation

• Drive creative planning and optimisation across campaign execution.
• Champion scalable creative frameworks, templates and best practices to improve campaign performance and operational efficiency.
• Work closely with creative, media and production teams to continually improve campaign execution.

Stakeholder & Vendor Management

• Build strong relationships with Creative, Media, Commercial, Analytics and agency partners.
• Lead cross-functional planning sessions, status meetings and campaign reviews.
• Manage agency and vendor relationships to ensure consistent delivery against SLAs and campaign objectives.
• Provide regular updates to senior leadership on campaign health, risks and delivery priorities.

Operational Excellence

• Own campaign governance, production workflows and delivery processes.
• Identify opportunities to improve efficiency through automation, standardisation and workflow optimisation.
• Develop documentation, reporting frameworks and best practices that support scaling campaign delivery.
• Ensure campaign risks, dependencies and blockers are proactively managed.

Measurement & Reporting

• Monitor campaign delivery performance and operational KPIs.
• Partner with Analytics teams to review campaign performance and identify optimisation opportunities.
• Use insights to improve future campaign execution and creative effectiveness.

What we're looking for:

We're looking for someone who brings:

• Significant experience leading digital campaign delivery, marketing operations or go-to-market execution.
• Previous experience managing and developing high-performing teams.
• Strong background delivering large-scale digital campaigns across multiple channels.
• Experience working with creative production, asset management and campaign operations.
• Excellent stakeholder management skills across cross-functional and international teams.
• Strong organisational skills with the ability to prioritise multiple complex workstreams.
• Experience managing external agencies and production vendors.
• Comfortable operating within a fast-paced, matrixed organisation.
• Strong understanding of campaign measurement, optimisation and continuous improvement.

Preferred Experience:

• Experience within gaming, entertainment, technology or digital subscription businesses.
• Familiarity with digital commerce platforms and subscription products.
• Experience supporting creative operations at scale.
• Exposure to localisation, dynamic creative optimisation (DCO) or template-based campaign production.
• Understanding of CRM, paid media and digital marketing ecosystems.

Benefits

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Significant experience leading digital campaign delivery, marketing operations or go-to-market execution. Previous experience managing and developing high-performing teams. Strong background delivering large-scale digital campaigns across multiple channels. Experience working with creative production, asset management and campaign operations. Excellent stakeholder management skills across cross-functional and international teams. Strong organisational skills with the ability to prioritise multiple complex workstreams. Experience managing external agencies and production vendors. Comfortable operating within a fast-paced, matrixed organisation. Strong understanding of campaign measurement, optimisation and continuous improvement.