// Open Role at Pocket Worlds
Location: Remote (USA)
Highrise is a social platform and virtual world with millions of players around the globe who come to play, trade, socialize, and express themselves. We've been building since 2013, we're profitable, and the product has real, durable monetization. Now we're ready to pour fuel on the fire.
We're looking for an exceptional UA operator. This role demands a rare combination: a strong quantitative mind, excellent taste, and sharp strategic thinking. If you've been the person your team trusts with its biggest spend decisions, you'll get to exercise all three here every day.
You'll own specific paid UA channels end to end: Google Ads, Apple Search Ads, and TikTok. Our CEO runs UA alongside you and owns Facebook and other channels; you'll operate as a two-person team scaling total spend to $500k/month and beyond, profitably. As you prove out results, your channel ownership grows. This is not a "sit and monitor the dashboards" role. It's a "find the opportunity, make the argument with data, and deploy capital" role.
You'll be fully supported by world-class talent in data engineering, analysis, and creative. You won't be building pipelines or making ads yourself. Your job is to manage the channels, create the strategy, identify the opportunity, and own the outcome.
To be clear: this is not a seat on a big UA team with other managers to fall back on. It's you, working directly with the CEO. There's no committee between you and the spend. The leverage is enormous, and so is the accountability.
One thing to know before you apply: we move extremely fast, and this is not a place to coast. It's a place to push, challenge, and be challenged, including pushing back on leadership when the data says we're wrong. Come here if you're confident in your ability to execute and want a high risk, high reward environment where the upside is structured to match.
Own performance of your channels (Google, ASA, TikTok): strategy, structure, budgets, bidding, creative direction, and results
Scale monthly spend to $500k+ while holding payback targets. Growth that doesn't pay back isn't growth
Identify and open new channels and geos; kill what doesn't work without sentimentality
Run structured creative testing loops with our creative team: concept, test, read, iterate
Master our measurement stack: Singular MMP plus our own BigQuery-based attribution and LTV models. We trust our data over platform-reported numbers, and you will too
Work directly with our data team to sharpen LTV curves, payback models, and geo/platform-level unit economics
Manage and hold accountable any external partners (agencies, vendors, pLTV/ML partners)
Report performance to the CEO with specific numbers and clear recommendations. No fluff, no vanity metrics
Proven experience managing $500k+/month in mobile UA spend, ideally well beyond. You've operated at the scale we're heading to, not the scale we're at
Deep hands-on expertise in Google App Campaigns, Apple Search Ads, and TikTok. Meta and SDK network experience is a strong plus, as we'll expand
Fluency in mobile measurement: SKAN/AAK, MMPs, VO/AEO optimization, and incrementality. You can pull your own data, sanity-check an LTV curve, and spot when a "growth win" is actually low-value install volume dressed up in a nice CPI. You know why a $0.50 install can be worthless and a $5 install can be a steal
A hunter's instinct backed by total command of the current market: you know which creatives, formats, and channels are working right now, you find the arbitrage and the underpriced geo before the window closes, and you move on it
AI as a force multiplier: one person running multiple channels at this scale is only possible with aggressive AI leverage in your analysis, reporting, and workflow
Extreme ownership. You don't wait for direction, you bring the plan
Experience in mobile games, social apps, or virtual economies is a strong plus. Heavy bonus for knowing our product and audience: the best UA operators market the product, not just the channel
You work directly with the CEO, who runs UA himself. No layers, no translation. Your analysis becomes budget decisions in hours, not quarters.
Real money, real mandate. We're profitable and funding this from strength. The goal is $500k+/month deployed well, not spend for spend's sake.
A measurement stack that lets you be right. First-party BigQuery data, hybrid attribution, user-level LTV. You'll make decisions on real economics, not platform self-grading.
Heavily incentivized to succeed. Compensation is structured so that if you scale this profitably, you win big alongside us.
The process includes a take-home challenge built around a realistic channel-mix scenario. We want to see how you think when the data is messy and the stakes are real. We read every application carefully, and when we see a fit, we move fast.