Lead creative strategy, production, and performance learning for a high-growth global publisher's Games & Apps portfolio. Drive winning creative directions by leveraging product insights, audience understanding, and UA data to build a repeatable creative system.
UPLIVE is a high-growth global publisher seeking a Creative Manager to lead creative strategy, production planning, and performance learning for our Games & Apps portfolio.
In this role, you will be responsible for turning product insights, audience understanding, market trends, and UA performance data into winning creative directions. You will work closely with UA, Product, and Creative Production teams to build a repeatable creative system that improves win rate, production quality, and learning speed.
Own creative direction for assigned Games/Apps.
Define creative plan, audience angles, concept pillars, and testing roadmap.
Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets
Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
Analyze creative performance, diagnose root causes and propose action plans
Leading research, planning cadences and translating insights into creative actions.
Plan creative production across video, playable, banner, ASO, and other ad formats.
Manage roadmap, capacity, priority, timeline, and quality standard.
Ensure every creative has a clear hypothesis, audience intent, and performance logic.
Manage and coach Creative Strategists..
Define role expectations, quality standards, and performance KPIs.
Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.
Raise ownership, learning speed, and creative quality consistency.
Align creative strategy with UA goals, product context, and production capacity.
4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.
Passion for mobile gaming / hypercasual / hybrid casual / music game.
Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
Comfortable using AI tools to improve speed, quality, and learning.
DEVICE QUALIFICATION
PC or Macbook provided by the company.
Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
Modern equipment/AI tools provided.
How To Apply?
Click the button or contact us at talents@uplive.zone
4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps. Passion for mobile gaming / hypercasual / hybrid casual / music game. Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate. Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit. Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels. Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers. Fluent English in written and verbal communication. Comfortable using AI tools to improve speed, quality, and learning.
