[UPLIVE Company] Senior UA Marketing (Mobile Games)

ABOUT THE JOB

Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.

• Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
• Define UA launch strategies for new titles, including pre-registration campaigns
• Define conceptual creative strategies and testing processes
• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

• 3+ years of hands-on UA experience in mobile gaming industry
• Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
• Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
• Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
• Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

• A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
• Solution-oriented, self-motivated and have the attitude to get things done
• Comfortable with uncertainties and changes in a fast-paced environment
• Curious, proactive learning and knowledge-hungry learner
• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• ••Modern equipments/AI tool provided.

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• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!

How To Apply?

Click the button or contact us at talents@uplive.zone

- Own and execute UA strategy across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs. - Act as the team’s expert in Google UAC, Meta, or SDK networks, regularly meeting with stakeholders while running campaigns that hit KPI & ROAS targets. - Define UA launch strategies for new titles, including pre-registration campaigns. - Define conceptual creative strategies and testing processes. - Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth. - Stay ahead of trends by conducting market research and competitive analysis. - 3+ years of hands-on UA experience in the mobile gaming industry. - Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA. - Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs. - Self-driven, able to communicate goals, needs, and reports providing insight into game performance and recommendations. - Experience with ad monetization and strong working relationships with various ad networks on both monetization and user acquisition sides. - Fluent English (written + speaking) is a must.