Associate Director of Communications, China, Blizzard

Team Name:

Marketing

Job Title:

Associate Director of Communications, China, Blizzard

Requisition ID:

R027092

Job Description:

Associate Director of Communications, China, Blizzard

Your Mission

The Associate Director of Communications owns Blizzard’s communications strategy, reputation management, and long‑term brand stewardship in China. Working closely with Blizzard’s local publishing partner, this role defines and shapes communications strategy in alignment with Blizzard global leadership, ensuring Blizzard’s franchises, values, and player commitments are represented with consistency, care, and cultural relevance across all communications.

In addition to leading franchise communications through a partner‑led operating model, this role owns Blizzard’s corporate and internal communications approach in China, ensuring alignment with global communications strategy, leadership priorities, and broader business objectives. This position serves as Blizzard’s senior communications authority in China and is accountable for performance, risk management, and execution.

Responsibilities

• Own Blizzard China’s communications strategy end‑to‑end ensuring alignment with global communications strategy and Blizzard leadership priorities.

• Serve as Blizzard’s senior communications authority with the local publishing partner, setting strategic direction, expectations, and approvals for Blizzard and its franchises.

• Define, govern, and approve communications plans and materials, exercising final judgment to ensure alignment with Blizzard’s global standards, tone, values, and risk posture.

• Lead Blizzard Communications in China, representing the function with authority, credibility, and a clear point of view across the Shanghai office and regional and global forums.

• Lead integrated communications planning and execution for moments requiring close collaboration, including BlizzCon and other global tentpole events.

• Own Blizzard’s corporate and executive communications strategy in China, including executive visibility, speaking opportunities, and leadership positioning, in close coordination with global communications leads.

• Own internal communications strategy for Blizzard China, ensuring employees are informed, aligned, and engaged through clear narratives, consistent cadence, and strong partnership with regional and global stakeholders.

• Define success metrics and reporting frameworks for Blizzard China communications, delivering post‑moment readouts that assess performance, risks, and learnings across franchise, corporate, and internal communications.

• Build and maintain strategic relationships with local media, key opinion leaders, and vendors to support Blizzard’s priorities and long‑term reputation.

• Is accountable for performance, structure, and capability building for one direct report, including coaching, development planning, and ensuring strong execution and functional excellence on the ground.

• Own the Blizzard China communications budget with accountability for forecasting, tracking, and effective allocation of resources.

• Ensure China‑specific considerations are surfaced early in global planning, providing strategic counsel on feasibility, risk, and local execution to global teams.

• Lead Blizzard China issues and reputation management, providing strategic guidance on China‑specific sensitivities and player sentiment.

• Establish clear operating rhythms, documentation, and processes to enable effective collaboration, decision‑making, and execution across Blizzard and partner teams.

• Represent Blizzard Communications thoughtfully and credibly in cross‑functional, regional, and global leadership forums.

Qualifications

• 10+ years of experience in communications, public relations, corporate communications, or a related field, with demonstrated experience operating in or with China‑based markets.
• Deep understanding of China’s media, digital, regulatory, and cultural landscape, ideally within a partner‑led or joint‑venture operating model.
• Proven experience owning communications strategy and reputation management for a global brand in a local market.
• Strong judgment and discretion when navigating sensitive, complex, or high‑risk topics.
• Experience working cross‑functionally with senior leaders, legal, marketing, publishing, and external partners.
• Demonstrated ability to lead through influence and authority in matrixed and complex organizational environments.
• Experience leading issues management, reputation management, or crisis communications.
• Track record of building strong relationships with media, partners, agencies, and internal stakeholders.
• Fluent in Mandarin and English, with strong written and verbal communication skills in both languages.

Leadership & Ways of Working

• Operates with a high degree of ownership, accountability, and sound judgment.
• Brings a calm, steady leadership presence and clear point of view, especially in ambiguous or high‑pressure situations.
• Values collaboration, documentation, and strong operating discipline to enable consistent execution across teams and partners.
• Demonstrates cultural fluency and empathy, with the ability to navigate nuance and complexity across regions.
• Acts as a thoughtful steward of Blizzard’s values, player commitments, and long‑term reputation in China.

Location & Travel

• This role is based in Shanghai.
• Occasional travel may be required to support global events, leadership meetings, or key brand moments.