// Open Role at Riot Games
Drive the commercial strategy and execution for Riot Games' merchandise business in China. This senior role oversees end-to-end B2B and B2C operations, channel expansion, and key partnerships to deliver player-focused experiences and sustainable growth.
Riot Games was founded in 2006 by entrepreneurial gamers who believe that player-focused game development leads to great games. Our debut title, League of Legends, launched in 2009 to critical and player acclaim and has since become one of the most played games in the world, with over 100 million monthly players.
At Riot, players are at the center of everything we do. We’re looking for humble, ambitious, and sharp professionals who are passionate about games and unafraid to challenge convention. In return, we’ll challenge and support you to grow.
As a Consumer Product Business Operations Lead within the China Consumer Products & Experiences (CPX) team, you will be the commercial engine driving the holistic strategy and execution of Riot’s merchandise business. This is a highly versatile role where you will oversee end-to-end business operations across both B2B (distribution/key accounts) and B2C (E-commerce) channels. Moreover, you will drive the development of new retail channels, with a focus on expanding offline presence. At the same time, this role is designed to evolve with the team’s priorities. You’ll operate in a dynamic environment where opportunities and needs may shift, and where success often comes from stepping beyond defined channels. In partnership with the broader CPX team, you may contribute to cross-channel or cross-business initiatives—that support our overall commercial goals. Ultimately, your work will help deliver cohesive, player-focused experiences and drive sustainable growth for Riot’s merchandise business.
You’re a commercially driven builder who thrives in ambiguity and pushes boundaries. You think in terms of both player experience and P&L, balancing creativity with business impact. You believe in teamwork (“we over me”) and are motivated to create authentic, engaging experiences that resonate with players.
You will report into China & Korea CPX Head.
Desired Qualifications:
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Bachelor's degree or above; 8+ years of experience in B2B/key accounts/B2C and/or new retail channel opening and management; Proven track record leading campaigns on retailing experience; Experience and networks in offline retail distribution and partner management is a strong plus; Strong understanding of China’s IP consumer products commerce ecosystem and channel landscape; Familiarity with retail channels and consumer insights; Experience managing offline retailing partners, including operations and customer service; Strong analytical and problem-solving skills; Ability to collaborate across functions and influence stakeholders; Excellent communication skills in both English and Chinese; Proficiency in Microsoft Office Suite.