In-Game Marketing Specialist, Owned Media

- Execute the weekly in-game messaging calendar and set up in-game storefront offers, supporting targeted upsell and engagement activations. - Manage the technical setup, scheduling, and deployment of all in-game messaging and storefronts with 100% accuracy in a live-service environment. - Partner with the Insights team to understand the impact of in-game interventions and refine strategy. - Evaluate and refine existing team processes to eliminate bottlenecks and ensure successful delivery of activations at scale. - Develop and maintain standardized templates, documentation, and playbooks for in-game ad and storefront operations. - Identify and implement tools or automated solutions to increase the team’s capacity for high-volume activations. - Identify strategic opportunities to unlock commercial & engagement levers and streamline internal workstreams through DNA tech. - Submit detailed tech briefs for new feature development and improvements, and report bugs to enhance DNA tech capabilities. - Ensure long-term scalability of all tech requests and standardization across all DNA integrated titles. - Collaborate closely with BU Product & Marketing teams to synchronize in-game activations with external campaigns and partnerships. - Act as the primary operational point of contact for developer studios (e.g., HB Studios, Hangar 13, VC (WWE), Firaxis). - Work directly with developer studios on bug identification and continuous optimization of in-game tech. - Oversee the day-to-day work of rotating graduates, providing task-level guidance and ensuring operational excellence. - Serve as the subject matter expert for in-game operations, advising internal stakeholders on feasibility and best practices. - Possess a strong sense of urgency and ownership, maintaining high precision under tight weekly deadlines. - Demonstrate expert knowledge of in-game messaging & commerce technology (Technodrome), targeted campaign frameworks, and tech briefing. - Proven ability to build scalable workflows and improve organizational efficiency. - Ability to align cross-functional stakeholders (Marketing, Product, Dev, Insights) toward a unified in-game strategy. - Proven ability to build strong working relationships with marketing, product, and technical teams. - Extensive experience in digital operations, live-service gaming, or in-game messaging management. - Proven experience in process improvement or operational scaling within a marketing or technical environment. - Track record of managing a high-volume, weekly operational cadence. - Experience in working with technical teams to deliver scalable UI & functionality product improvements. - Understanding of video game launch & release management processes and experience working with Functional QA teams. - Strong analytical skills with the ability to interpret data insights and pivot strategy accordingly. - Excellent project management skills, specifically in coordinating between Marketing and Technical/Development teams. - Self-motivated with the ability to operate independently at a P4 seniority level. - Passion for our player’s experience in-game and an understanding of video games, as well as key marketing principles (Preferred). - Experience working within a global publishing organization (Preferred).