Product Marketing Manager
Novato, California, United States
Posted 6 hours ago
Last seen 6 hours ago
Active
full-time
Production/Management Games - 2K Publishing
$100,200 and $137,000 per year
Job Summary
Join 2K Games as a Product Marketing Manager to drive global marketing for exciting free-to-play mobile titles, leveraging your expertise in strategic planning, campaign execution, and data-driven insights to shape the future of gaming.
About this job
This Product Marketing Manager will lead global marketing efforts for premium quality free-to-play mobile titles. The role involves developing and executing innovative marketing strategies across paid, earned, shared, and owned channels, defining product positioning, and driving creative asset development. You will collaborate with cross-functional teams to analyze KPIs and deliver on business goals.
Requirements
- 5+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
- Marketing & strategic analysis skills with an ability to map an understanding of business drivers.
- Ability to take ownership and responsibility for projects.
- Anticipates problems and then guides the teams as necessary.
- Rally partners and cross-functional teams to strive to achieve the desired business goals.
- Strong understanding of the full marketing mix.
- Ability to learn new markets/tech/trends quickly and adjust to changes in market dynamics and fast-paced landscapes.
- Innovative mindset and approach to try new things.
- Passionate about Gaming and Sports.
- Familiar with 2K IPs, including NBA and WWE among others.
- Experience working with developers and licensors.
Benefits & Perks
- Medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- Paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- Up to 10 paid sick days per calendar year
- Paid parental and compassionate leave
- Wellbeing programs for mental health and other wellness support
- Family planning support through Maven
- Commuter benefits
- Reimbursements for fitness-related expenses
- Eligibility to participate in our 401(K) plan and Employee Stock Purchase Program
Apply for this position
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