Senior Growth Manager

About AccelByte

AccelByte is the game backend platform trusted by studios from indie to AAA, including 2K, Krafton, Skybound, Striking Distance Studios, and Theorycraft Games. Our team includes veterans who built the online systems behind Fortnite, Xbox Live, PlayStation, and EA. AccelByte Gaming Services (AGS) turns that experience into managed services for accounts, multiplayer, commerce, and live ops, so studios spend their engineering time on the game.

More than 100 studios and 20 million players rely on AccelByte on a platform validated to millions of concurrent users. We're backed by Sony Interactive Entertainment, SoftBank, Krafton, NetEase Games, Galaxy Interactive, and Dreamhaven.

AGS Public Cloud makes that same backend available to any developer, free to start. Developers sign up, add the SDK for their engine, and can ship their first online feature the same day, paying only as their player base grows. Growing AGS Public Cloud developers is a top company priority.

The role

We're hiring a Sr. Growth Manager to own AGS Public Cloud sign-ups and user acquisition end to end. You'll run all marketing and demand generation for a technical product built for game developers, including the content calendar, paid campaigns, and reporting.

This is a hands-on role. You'll start as the team's sole operator, using AI and automation to do the work of a much larger marketing team, and hire one to two people within your first year. There's a clear path to Head of Growth based on hitting year-one sign-up targets and building out the team.

• Location: Remote
• Hours: Regular overlap with US Pacific Time, plus occasional calls during Asia business hours
• Reports to: COO
• Works closely with: Product and Engineering on content and onboarding, Sales on studios that need a sales conversation

What you'll own

• The sign-up number. Set AGS Public Cloud sign-up and activation targets with the COO, forecast them, and hit them across both self-serve and sales-assisted paths.
• Demand generation and paid acquisition. Plan, launch, and measure campaigns across paid search and social, developer communities (including our Discord), and technical SEO. Allocate a lean budget across channels based on CAC.
• The content calendar. Own it, and coordinate with Product on launches, release notes, tutorials, sample projects, and docs that get developers to a working integration faster.
• AI-driven marketing operations. Design, build, and run automated workflows for content production, campaign operations, lead enrichment and routing, and reporting.
• The funnel and the handoff. Work with Product to shorten the path from sign-up to a developer's first working integration. Work with Sales to spot high-intent studios and route them quickly.
• Measurement. Own attribution, activation, and CAC by channel, and report weekly on what's working.
• Vendors and future hires. Manage contractors and agencies, and hire your first one to two team members.

What success looks like

First 90 days

• You've audited the funnel from first visit to activated account, along with current channels and content, and you have a reliable baseline with working attribution.
• You've agreed on a 12-month growth plan and targets.
• At least one AI workflow is live and saving hours each week.

First 12 months

• AGS Public Cloud sign-ups and activated accounts hit the year-one targets set in your first 90 days.
• CAC is known by channel and trending down, with paid spend concentrated in the channels that work.
• The content calendar runs on a steady cadence with Product, including technical content that drives activation.
• Automation covers most recurring marketing operations.
• Your first one to two hires are in place.

What you bring

• 6+ years in growth or demand generation, including at least 2 years owning an acquisition number at a developer tools, infrastructure, or API-first SaaS company.
• Experience marketing a technical product to developers through docs, tutorials, and working examples.
• Enough technical depth to understand SDKs, APIs, and backend services, and to judge whether content is credible to engineers.
• Hands-on experience running paid campaigns yourself, with the CAC and conversion results to show for it.
• AI and automation workflows you've built and run yourself. We'll ask you to walk us through one.
• Experience with both product-led, self-serve funnels and sales-assisted handoff.
• Strong analytics skills: attribution, funnel and cohort analysis, product usage data, and SQL or an equivalent tool.
• Clear writing, and the ability to shape technical content with Product.
• Comfort working remotely across time zones.

Nice to have

• Background marketing to game developers or studios, or familiarity with game backend and multiplayer infrastructure.
• Familiarity with free-tier and usage-based pricing models.
• A track record of growing developer communities on Discord, GitHub, or Reddit.
• Time as the first or only marketer at an early-stage company.
• Experience managing contractors, agencies, or a small team.

- 6+ years in growth or demand generation, including at least 2 years owning an acquisition number at a developer tools, infrastructure, or API-first SaaS company. - Experience marketing a technical product to developers through docs, tutorials, and working examples. - Enough technical depth to understand SDKs, APIs, and backend services. - Hands-on experience running paid campaigns yourself, with the CAC and conversion results to show for it. - AI and automation workflows you've built and run yourself. - Experience with both product-led, self-serve funnels and sales-assisted handoff. - Strong analytics skills: attribution, funnel and cohort analysis, product usage data, and SQL or an equivalent tool. - Clear writing, and the ability to shape technical content with Product. - Comfort working remotely across time zones.