// Open Role at Activate Games
Activate: What We Do
Activate is one of the fastest-growing location-based entertainment brands in North America — and we're going global. Our venues put players inside the game: live-action challenges where reflexes, wits, and teamwork win. This role sits inside AGI, Activate's HQ brand and product team.
Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director, Product Marketing. This is a full-time, permanent position. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.
Visit _playactivate.com to see Activate in action. Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.
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Position Overview
The Role
We're hiring the senior leader who owns the commercial plan that turns Activate into a brand the world wants to play.
You own product marketing for Activate global. You work hand-in-hand with the Technology team — they design the product; you bring the customer insight that decides what's worth building, and you own the plan that takes it to market. New product launches, partnerships, promotions, loyalty — all rooted in insight, all tied to a commercial number.
You also work closely with Activate's Global Partnerships and Corporate Stores teams. You build the commercial plan those partners run on, enabling revenue growth across the globe.
You bring relationships. You've worked in entertainment — negotiated global and local partnership deals, sat across the table from major brands, IPs, and platforms. And you know how to build inside — with Technology, Global Partnerships, and Activate's stores teams — so the plan actually lands.
You lead the Product Marketing team, including the Loyalty Marketing Lead, Games Marketing Lead &
Customer Engagement Specialist. You report to the Chief Marketing Officer and work alongside the Creative Director, Director of Growth, and Director of Comms, PR & Influencer as peers.
INSIGHT IN. PLAN OUT. EVERY MARKET. EVERY PARTNER.
The Duties and Responsibilities:
The Commercial Plan
_Shaping the Product, with Technology
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Driving Global Markets
Entertainment Partnerships
The Team
The Qualifications:
The Perks:
Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact hr@playactivate.com which is an email monitored for this purpose.
We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.