Drive sustainable revenue growth for a music app by optimizing in-app advertising and purchases. Collaborate cross-functionally to identify opportunities, lead experiments, and translate data insights into actionable product improvements.
We are seeking a data-driven and commercially minded Product Monetization Specialist to drive sustainable revenue growth for our music app across both in-app advertising and in-app purchases.
In this role, you will collaborate with cross-functional teams to identify monetization opportunities, develop product hypotheses, manage monetization initiatives, and continuously optimize the user journey. You will be responsible for balancing revenue growth with user engagement, retention, and the overall music experience.
You will monitor monetization performance, conduct market and competitor research, lead experiments, and translate insights into actionable product improvements that increase ARPDAU, conversion, and user lifetime value.
Data Monitoring & Analysis: Monitor, collect, and analyze user behavior and monetization data across IAA and IAP. Identify revenue opportunities, diagnose performance changes, and transform insights into actionable product recommendations.
IAA Monetization Optimization: Optimize ad formats, placements, timing, frequency, pacing, and rewarded-ad experiences. Improve advertising revenue while protecting user retention, engagement, and satisfaction.
IAP & Subscription Optimization: Improve paywalls, pricing, product packages, subscription plans, trials, promotions, and purchase funnels to increase payer conversion, renewal, and revenue per payer.
Experimentation: Develop clear product hypotheses and lead A/B tests across ad logic, paywalls, pricing, offers, subscription plans, and user segmentation. Evaluate results using revenue metrics and engagement guardrails.
Market & Competitor Research: Conduct research on music, audio, entertainment, and subscription apps. Analyze competitor monetization models, pricing, paywalls, ad experiences, and premium benefits to identify applicable opportunities.
Cross-functional Collaboration: Collaborate closely with Product, Development, UX/UI Design, Data, Marketing, User Acquisition, Ad Operations, Quality Control, and Finance teams to deliver monetization initiatives efficiently and effectively.
Working experiences:
Minimum of 2–3 years of experience in product monetization, product management, growth product, or a related role within mobile apps.
Strong knowledge of product experimentation, A/B testing, cohort analysis, user segmentation, and data-driven decision-making.
Proven expertise in app design, user engagement, and monetization strategies for diverse revenue models (ads, in-app purchases, subscriptions, etc.).
Strong understanding of mobile app technologies, app performance metrics, and data-driven decision-making.
Ability to independently conduct research and stay updated on mobile app industry trends.
SKILLS
A self-driven individual who takes full ownership and consistently delivers results
A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
A highly adaptable multi-tasker who proactively seeks opportunities to support the team and manage multiple game portfolios.
Demonstrates a strong interest in and understanding of technology, marketing, analytics, and data-driven solutions.
Experience creating wireframes, mockups, prototypes, and user interaction diagrams.
Practical application of Agile methodologies.
Fluent in English, both written and spoken.
An effective communicator capable of sharing ideas, discussing projects, and providing constructive feedback.
Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
Modern equipments/AI tool provided.
How To Apply?
Click the button or contact us at talents@uplive.zone
- Minimum of 2–3 years of experience in product monetization, product management, growth product, or a related role within mobile apps. - Strong knowledge of product experimentation, A/B testing, cohort analysis, user segmentation, and data-driven decision-making. - Proven expertise in app design, user engagement, and monetization strategies for diverse revenue models (ads, in-app purchases, subscriptions, etc.). - Strong understanding of mobile app technologies, app performance metrics, and data-driven decision-making. - Ability to independently conduct research and stay updated on mobile app industry trends.
