Lead and scale user growth for UPLIVE's mobile game portfolios, managing large budgets and a high-performing team in a fast-paced, data-driven environment. Drive millions of installs across diverse ad channels.
We’re looking for a User Acquisition Marketing Manager to scale and accelerate user growth across UPLIVE’s portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.
The Growth team focuses on unlocking and maximizing the full potential of mobile games. We integrate user acquisition, creative content production, monetization strategies, and the technical expertise required to transform games into global successes.
Lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals
Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, and other
Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
Build and maintain strong relationships with strategic partners and ad networks
Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources.
Stay ahead of trends by conducting market research and competitive analysis
5+ years of hands-on UA experience in mobile gaming or apps
2+ years of experience managing people and teams
Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
Highly analytical and comfortable with UA data tools, able to turn insights into action
Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
Strong working relationship with at least one significant ad network.
Passion for music and gaming is a big plus
Fluent English communication is a must
A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
Solution-oriented, self-motivated and have the attitude to get things done
Comfortable with uncertainties and changes in a fast-paced environment
Curious, proactive learning and knowledge-hungry learner
Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trips will be at the top of countries that we gain the most profit from. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
Modern equipment/AI tools provided.
How To Apply?
Click the button or contact us at talents@uplive.zone
5+ years of hands-on UA experience in mobile gaming or apps. 2+ years of experience managing people and teams. Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA. Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs. Highly analytical and comfortable with UA data tools, able to turn insights into action. Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment. Strong working relationship with at least one significant ad network. Fluent English communication is a must.
