Avalanche (WB Studios) logo

Director, Audience Development, CNN Digital Products & Services

Avalanche (WB Studios)
New York, NY, USAAtlanta, GA, USAWashington, DC, USA
Posted 1 month ago
Last seen 1 month ago
Active
full-time
Audience Strategy & Insights
$166,603.00 - $309,405.00 salary per year

Job Summary

Lead audience growth and engagement for CNN Digital Products & Services, translating data into editorial strategy and guiding a team of Audience Editors. This senior role offers a chance to shape the future of digital news through strategic partnerships and innovative audience development.

About this job

This senior leadership role drives audience growth, engagement, and habit for CNN Digital Products & Services. The Director translates audience signals into actionable editorial strategy, overseeing Audience Editors and partnering with editorial leadership to shape coverage and distribution. This role balances day-to-day decision support with long-term audience strategy, working closely with data, product, and platform teams.

Requirements

- Strong editorial judgment and alignment with journalistic values and independence. - 7–10+ years of experience in digital media, audience development, content strategy, or audience insights. - Proven track record of shaping editorial strategy using audience insights and delivering measurable growth. - Experience leading or mentoring teams and influencing senior editorial stakeholders. - Strong partnership with analytics, product, and platform teams to translate insights into action. - Deep understanding of audience acquisition and engagement levers (SEO, social, home, newsletters, alerts). - Exceptional ability to synthesize complex data into clear, actionable recommendations.

Benefits & Perks

- Health insurance coverage - Employee wellness program - Life and disability insurance - Retirement savings plan - Paid holidays and sick time - Vacation - Annual bonuses - Short- and long-term incentives - Program-specific awards

Apply for this position

Apply Now

You'll be redirected to the company's application page to complete your application.

ManaBoard LogoManaBoard.io

The #1 platform for finding high-quality job postings in the gaming industry. Connect with top studios and talent.

Stay Updated

Get gaming job alerts and industry insights delivered to your inbox.

By subscribing, you agree to receive our newsletter and occasional updates. You can unsubscribe at any time.

Disclaimer: ManaBoard is an independent platform. Job listings and logos are sourced from public career pages and remain the property of their respective owners.

© 2026 ManaBoard. All rights reserved.