- Strong editorial judgment and alignment with journalistic values and independence.
- 7–10+ years of experience in digital media, audience development, content strategy, or audience insights.
- Proven track record of shaping editorial strategy using audience insights and delivering measurable growth.
- Experience leading or mentoring teams and influencing senior editorial stakeholders.
- Strong partnership with analytics, product, and platform teams to translate insights into action.
- Deep understanding of audience acquisition and engagement levers (SEO, social, home, newsletters, alerts).
- Exceptional ability to synthesize complex data into clear, actionable recommendations.