- 6+ years of product marketing experience on consumer-facing products, with a track record of independently owning strategy and launches.
- Ability to think at multiple altitudes, articulating product vision and writing detailed copy.
- Strategic storyteller and operator, connecting high-level product vision to detailed GTM execution.
- Deep partnership with product teams, driving user research, influencing roadmap decisions, and carrying initiatives from strategy through launch.
- Comfortable leading in ambiguous or evolving product spaces, including platform-level changes and first-of-their-kind experiences.
- Ability to manage multiple high-priority threads, adapt to shifting priorities, and lead cross-functionally across Product, Engineering, Design, Data, Comms, and Marketing on complex launches.
- Experience at a scaled consumer product company in social, community, gaming, or entertainment.
- Personal use of Discord or a passion for gaming or community platforms.
- Bonus: Experience in growth programs (SEO, top-of-funnel, lifecycle marketing).
- Bonus: Experience with trust-sensitive, privacy-adjacent, or phased consumer GTM.