Associate Integrated Campaign Specialist
Vancouver, British Columbia, Canada•Orlando, Florida, United States of America•Austin, Texas, United States of America•Montreal, Quebec, Canada
Posted 2 hours ago
Last seen 2 hours ago
Active
full-time
Operations
$77,700 - $107,900 CAD
Job Summary
Join Electronic Arts as an Associate Integrated Campaign Specialist and drive global player engagement by leading cross-channel campaign execution and optimizing operational workflows. Leverage your digital marketing expertise to shape the future of entertainment experiences.
About this job
This role involves leading cross-channel campaign execution across Email, In-Game, and Web, ensuring strategic placement, technical soundness, and optimized engagement. You will influence messaging strategy, improve operational workflows, and elevate global campaign performance. The position requires building, executing, and optimizing campaigns using various tools, and serving as a key stakeholder for in-house cross-channel campaign management tools.
Requirements
- 4+ years experience in digital marketing, marketing automation, CRM, marketing operations/technology, or ad tech fields
- Experience with building campaigns in enterprise email service providers (i.e. Responsys, SFMC, Braze), content management systems, content programming or ad trafficking tools
- Expertise in quality assurance checks and in-depth troubleshooting
- Passionate about games and connecting players to entertainment they love
- Developing deep understanding of business needs, related CRM strategies to address, and translating them into scalable execution strategies
- Cross-channel messaging orchestration execution (Email, Web, In-Game)
- Experience understanding and executing audience segmentation strategies and experimentation frameworks
- QA governance and campaign risk mitigation
- Campaign performance analysis and optimization
- Process documentation and operational design
Benefits & Perks
- Vacation (3 weeks per year to start)
- 10 days per year of sick time
- Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, 4 weeks for parental/adoption leave)
- Extended health/dental/vision coverage
- Life insurance
- Disability insurance
- Retirement plan
- Eligibility for bonus and equity (certain roles)
- Holistic benefits programs emphasizing physical, emotional, financial, career, and community wellness
- Healthcare coverage
- Mental well-being support
- Retirement savings
- Paid time off
- Family leaves
- Complimentary games
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