Audience Activation and Insights Manager
Orlando, Florida, United States of America•Vancouver, British Columbia, Canada
Posted 1 month ago
Last seen 1 month ago
Active
full-time
Marketing
$91,100 - $126,900 CAD
Job Summary
Join Electronic Arts as an Audience Activation and Insights Manager, a hybrid role crucial for shaping global paid media strategy by leveraging 1st-party data and advanced analytics to drive growth and deliver impactful entertainment experiences worldwide.
About this job
The Audience Activation and Insights Manager at Electronic Arts is a key member of the Global Paid Media Strategy team, focusing on building the audience foundation for paid media activation and measurement. This role involves shaping EA's 1st-party audience strategy for privacy-safe reach and cross-portfolio orchestration, while also developing audience-driven insights to inform growth media planning. You will operate at the intersection of media strategy, analytics, and technology to support EA's global growth media goals.
Requirements
- Support audience discovery, segmentation, sizing, and persona-based planning to inform campaign strategy and efficient media channel selection.
- Manage the delivery of 1st-party data segments to media partners.
- Oversee standardised audience taxonomies and documentation to improve campaign clarity, cross-region comparability, and acts as a source of truth.
- Manage clean room integrations to unlock for teams cross-title audience analysis, incremental reach insights, upper-funnel modelling inputs, and privacy-safe audience matching with partners.
- Collaborate with Legal & Privacy to maintain compliant growth-media data use cases.
- Translate clean room outputs into strategic audience insights used in briefs, planning cycles, and media recommendations.
- 5+ years experience in digital marketing, growth media, brand media, audience planning, ad-operations, or martech.
- Understand how to use 1st-party data for audience segmentation, campaign planning, & waterfall strategies.
- Familiarity with self-service media buying platforms including Meta, Google, TikTok, Snap, X, Amazon Ads, or Reddit.
- Experience with 1P data uploads and clean rooms such as InfoSum, Snowflake, Liveramp, or any other DMP/CDP solutions.
- Familiarity with data warehouses & writing SQL in Google BigQuery, Snowflake or other systems.
- Working knowledge of Looker Enterprise or similar BI reporting tools.
- Familiarity with global data privacy laws and governance.
Benefits & Perks
- Vacation (3 weeks per year to start for Canada)
- 10 days per year of sick time (for Canada)
- Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave for Canada)
- Extended health/dental/vision coverage
- Life insurance
- Disability insurance
- Retirement plan to regular full-time employees
- Eligibility for bonus and equity (certain roles)
- Holistic benefits programs emphasizing physical, emotional, financial, career, and community wellness
- Healthcare coverage
- Mental well-being support
- Family leaves
- Complimentary games
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