Battlefield Franchise Director, Asia Publishing
Shanghai, China•Sydney, New South Wales, Australia•Seoul, Korea, Republic of•Singapore, Singapore
Posted 1 month ago
Last seen 1 month ago
Active
full-time
Global Publishing - APAC
Job Summary
Lead the charge as Battlefield Franchise Director for Asia Publishing at Electronic Arts, driving growth and market success across Asia and Emerging Markets. This pivotal role involves strategic planning, culturalization, and cross-functional leadership to maximize player acquisition, engagement, and monetization for one of the world's most iconic gaming franchises.
About this job
As the Battlefield Franchise Director, Asia Publishing, you will drive the growth of the Battlefield franchise across Asia and Emerging Markets. This involves guiding regional planning, marketing implementation, and acting as the main partner for all departments to ensure product success across acquisition, engagement, and monetization. You will also be responsible for culturalization direction and understanding player behavior.
Requirements
- 10+ years in Publishing, product management or similar experience with a commerce focus, preferably from gaming, entertainment, technology, or consumer products.
- Experience with working with development studios on the creation of hyper localised content roadmap and building associated innovative brand marketing plans, marketing campaigns, and creative materials.
- Strong analytical skills, along with experience using insights and data to create strategy, analyse market opportunities and trends.
- Ability to galvanize and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership.
- Passionate about games and gaming communities, with a strong understanding of the latest gaming systems, industry trends and experience in the Asia game market.
- Proficiency in narrative building with the ability to create compelling presentations.
- Veteran leading global launch campaigns at the local scale and the self-awareness to understand learnings.
- Understand how to interpret data and KPIs and turn analytical insight into actionable plans.
Benefits & Perks
- Holistic approach to benefits programs, emphasizing physical, emotional, financial, career, and community wellness.
- Healthcare coverage.
- Mental well-being support.
- Retirement savings.
- Paid time off.
- Family leaves.
- Complimentary games.
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