- Define and evolve the long-term Art Direction vision for the Apex Legends franchise.
- Establish and maintain clear artistic pillars that guide characters, environments, cosmetics, cinematics, and brand expression.
- Ensure cohesion between gameplay aesthetics and the broader Apex universe.
- Anticipate future trends and evolve the franchise’s visual identity to remain genre-leading and culturally relevant.
- Drive visual innovation while preserving the core DNA that makes Apex recognizable and iconic.
- Ensure artistic consistency across in-game content, key art & marketing materials, cinematics & trailers, licensed products & partnerships, and emerging media and platform expansions.
- Review and approve major visual deliverables to uphold franchise standards.
- Act as the final arbiter for visual decisions impacting brand identity.
- Provide high-level art direction across multiple product initiatives.
- Lead visual exploration and look-development for major franchise beats and long-range roadmap initiatives.
- Translate abstract creative goals into actionable direction for internal and external teams.
- Inspire, mentor, and elevate senior art leaders and multidisciplinary teams.
- Foster a culture of artistic excellence, curiosity, and bold experimentation.
- Encourage cross-team collaboration and healthy creative debate.
- Champion diversity of visual influences and global perspectives.
- 10+ years of experience in game development or interactive entertainment.
- Proven experience as an Art Director (or equivalent senior creative role) on a high-profile AAA title or live service franchise.
- Demonstrated success in defining or evolving a strong visual IP.
- Experience leading large, multidisciplinary teams.
- Strong understanding of game development pipelines and production realities.
- Exceptional visual literacy across character design, environments, UI, branding, and cinematics.
- Strong world-building instincts and the ability to define cohesive artistic systems.
- Strategic thinker capable of balancing creative ambition with business goals.
- Skilled communicator who can articulate vision clearly and persuasively.
- Comfortable operating in ambiguity and shaping long-term creative direction.