Integrated Campaign Specialist

- 4+ years experience in digital marketing, marketing automation, CRM, marketing operations / technology, or ad tech fields - Experience with building campaigns in enterprise email service providers (i.e. Responsys, SFMC, Braze), content management systems, content programming or ad trafficking tools - Expertise in quality assurance checks and in-depth troubleshooting - Passionate about games and connecting players to entertainment they love - Developing deep understanding of business needs, related CRM strategies to address, and translating them into scalable execution strategies. - Cross-channel messaging orchestration execution (Email, Web, In-Game). - Experience understanding and executing audience segmentation strategies and experimentation frameworks. - QA governance and campaign risk mitigation. - Campaign performance analysis and optimization. - Process documentation and operational design.