Senior Product Marketing Manager - Mobile Games

- Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services. - Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies. - Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle. - Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team. - Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand). - Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency. - Work with the Creative team on marketing asset development. - Collaborate with Analytics to build accountability (targets, experiments). - Produce campaign post-mortems to highlight insights for Growth & Studio team. - Partner with finance and operations on budget management for brand programs. - Manage marketing campaign calendars, asset deliveries, and messaging for target audiences. - Work in partnership with 1st Party and ASO to test and implement improvements across app stores. - Bachelor’s Degree or equivalent in business or related field. - At least 10+ years of experience in mobile marketing, product marketing, or brand marketing. - At least 5+ years of experience in the gaming industry (ideally in mobile gaming). - Experience working on world-class IPs such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®. - Analytical marketer who can translate data into actionable insights. - Experience managing a cross-functional team in a large organization. - Integrated Marketing experience including paid, owned, and organic channels. - Strong project management skills.