- Support execution of in-house Brand Lift Studies, updating questionnaires for external advertising brands and developing insight-driven reports.
- Analyze Brand Lift Study results and translate data into clear, actionable insights that help clients and teams understand ad recall, brand metric impact, and ad optimization opportunities.
- Develop and present client-ready reports that communicate important insights, implications, and recommendations.
- Design and support research projects in consideration of A&S priorities, partnering with team members and external clients.
- Manage external research vendors, including evaluation, scope definition, briefing, tracking progress, reviewing deliverables, and ensuring high-quality, on-time delivery.
- Work with the Research Manager to prioritize research requests and deliver planned research projects.
- Contribute to the evolution of research methods, tools, and approaches.
- 3+ years of experience in a market research role (in-house or agency), with experience in ad tracking or brand tracking research; preferred experience across both quantitative and qualitative research.
- Hands-on experience across all phases of a market research study, including research design, questionnaire development, survey testing, fieldwork monitoring, tab and analysis planning, data review, charting, and report writing.
- Ability to identify trends and write clear, insight-driven reports with an actionable narrative.
- Proficiency in visualizing research results using Google Slides or PowerPoint, ensuring charts are accurate and highlight important insights.
- Experience collaborating across teams, including internal stakeholders, external clients, and vendors.
- Experience prioritizing complex workloads, creating structured project plans, tracking milestones, and proactively identifying risks to ensure deadlines are met.