Marketing Art Director

We're looking for a Marketing Art Director to help shape how THE FINALS and ARC Raiders look everywhere outside the game: in campaigns, key art, trailers, merch, and partner work.

You'll sit in the Marketing team and work side by side with the Game Art Directors on both titles. Together you'll keep each game's identity consistent from in-game to out, and find ways to bring great marketing work back into the games. You'll set the visual direction, build the systems that let others execute it well, and stay hands-on when the work needs it.

Example of responsibilities 

• Partner with game Art Directors to expand Embark’s 2D art production capabilities, unlocking new opportunities for marketing campaigns

• Lead art direction across marketing campaigns, keeping the full asset suite consistent across key art, paid media, trailer slates and motion graphics in partnership with game Art Directors.

• Build brand design systems that turn our games’ visual identities into scalable toolkits for campaigns and advertising.

• Create and maintain style guides so agencies and partners can apply the brand correctly and consistently across digital, print, merch and licensing work.

• Explore new visual territory for upcoming marketing opportunities through concept references, mockups and mood boards.

• Present creative work with clear reasoning that ties visual choices to channel requirements, audience insights and expected impact.

• Direct internal artists, agencies and freelancers, and give feedback that is kind, clear and actionable.

Who you are

• A bridge between strategy and craft. You can shape the big-picture direction and then roll up your sleeves to make it real.

• A systems thinker. You design for scale, so a single idea can carry from a trailer slate to a T-shirt without losing its identity.

• Curious about what's next. You keep up with new tools, techniques and design principles to help us lead rather than follow trends.

• A natural collaborator. You like partnering with game teams, respect their vision and look for chances to make in-game and out-of-game work stronger together.

• A generous leader. You make the people and partners around you better through clear direction and thoughtful feedback.

• Passionate about games, especially ours. You're excited to bring our worlds to life for our players and community.

We would love if you have

• A creative and curious mind

• Experience as an Art Director or Senior Designer in marketing or brand, ideally for games, entertainment or consumer brands.

• A portfolio showing campaign work and brand systems you've led, from first concept to final execution across several channels.

• Deep knowledge of the channels where marketing art lives (social, paid media, store pages, out-of-home, broadcast, print, merch, licensing) and what each one demands.

• Proven experience building brand identities, design systems or style guides that other teams and partners have used at scale.

• Experience directing external partners such as agencies and freelancers alongside internal artists.

• Strong skills in typography, layout, colour and composition, plus solid knowledge of motion design principles.

• Comfort with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) or similar tools, and the ability to jump in hands-on.

• Interest in emerging technologies, and experience integrating these into your workflows

• Clear communication in English, written and spoken, including presenting to stakeholders.

At Embark we offer competitive salaries, passionate colleagues to share knowledge with and much more, but most of all we invite you to take part of a journey into the unknown, to build creative, surprising and beautiful experiences together.

Be yourself at Embark and make games while doing so. Please apply with confidence. We can’t wait to hear from you (in English)!

Partner with game Art Directors to expand 2D art production capabilities. Lead art direction across marketing campaigns, ensuring consistency across key art, paid media, and trailers. Build scalable brand design systems and maintain style guides for agencies and partners. Explore new visual territory and present creative work with clear reasoning. Direct internal artists, agencies, and freelancers, providing clear and actionable feedback. Bridge strategy and craft, designing for scale. Keep up with new tools, techniques, and design principles. Collaborate naturally with game teams. Lead generously through clear direction and thoughtful feedback. Passion for games. Experience as an Art Director or Senior Designer in marketing or brand, ideally for games, entertainment or consumer brands. Portfolio showing led campaign work and brand systems across multiple channels. Deep knowledge of marketing art channels (social, paid media, store pages, OOH, broadcast, print, merch, licensing). Proven experience building brand identities, design systems or style guides. Experience directing external partners. Strong skills in typography, layout, color, and composition, plus solid knowledge of motion design principles. Comfort with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) or similar tools. Interest in emerging technologies. Clear communication in English.