Marketing Activations Intern

WHAT YOU WILL BE WORKING ON

Main challenge

We are opening a 6-month Marketing Activations internship on Asphalt, starting in February 2027, to support the Principal Activations Manager. Our roadmap of IP collaborations and in-game activations is already well defined, and you will help deliver it while shaping what comes next with new IPs, audiences and concepts.

What it means on a daily basis

• Contribute to the creative concept of in-game activations and how each IP can best be integrated into the game, from characters and cars to dialogue, content and game modes.
• Coordinate activations from concept through implementation with the game team, tracking the status of deliverables and communicating progress across the teams involved.
• Ensure marketing plans around each activation, including social media, influencer campaigns and other promotional initiatives, are aligned with the in-game experience, and coordinate the creation of promotional assets such as trailers, web assets, screenshots and store descriptions.
• Gather, share and monitor IP guidelines and coordinate approvals with IP partners so that in-game content and promotional materials meet their requirements.
• Research potential IPs and collaboration opportunities based on player insights and market trends, and propose new concepts for the future activations roadmap.

What success will look like

As you grow into the role, you become increasingly autonomous in coordinating activations from month 2-3, identifying opportunities and contributing ideas to the future roadmap.

You help deliver activations on time and to a high standard, keeping internal teams and external partners aligned throughout the process. You understand our players and use available insights to contribute relevant ideas for IP collaborations and in-game experiences.

Who you would be working with

You will work directly with the Principal Activations Manager as part of the Operational Marketing team, alongside Product, ASO, Partnerships, Community, Influencer Marketing, User Acquisition and Marketing Art.

You will also work closely with the Asphalt game team, including Producers, Game Design, Art, QA and Game Economy, to coordinate the development and implementation of each activation.

Externally, you will interact with IP rights holders and partners, as well as Licensing and Legal teams when required.

Your recruitment journey

• Recruiter pre-screen interview
• Case study / test
• Hiring Manager interview
• Final interview (optional)

Where this role can take you

This role can give you practical experience at the intersection of gaming, entertainment, IP partnerships and live operations. Depending on how you develop and on the needs of the team, you could take on more ownership over activations, contribute to the future direction of our collaboration roadmap and explore other opportunities within Gameloft through Talent Move.

WHAT YOU NEED TO SUCCEED

• Good understanding of the game industry and of how player expectations differ across console, PC and mobile, with first-hand knowledge of Asphalt games, racing games and car culture, and the motivation to step into game development.
• Ability to use player behaviour, market research and available data to inform creative and commercial decisions.
• Fluent English and Spanish, both written and spoken, with the ability to produce clear, accurate copy.

WHO YOU ARE

• Creative and initiative-driven, able to turn ideas into relevant concepts for in-game activations and to contribute new IPs, audiences and concepts rather than simply executing an existing plan.
• Organised and collaborative, able to track multiple deliverables, coordinate feedback, requirements and approvals across teams and partners, and work with people from very different disciplines.

WHAT’S IN IT FOR YOU​

Benefits

• Flexible schedule adapted to your student needs
• Flexible work from home hybrid model 

Life at Gameloft 

Our Barcelona studio offers real career development opportunities and a positive working environment in a centrally located office. We value supportive working conditions and a balanced work-life approach, and our teams work together with a collaborative mindset.

Ready to level up your career? Apply now with your CV in English.

- Good understanding of the game industry and player expectations across console, PC, and mobile. - First-hand knowledge of Asphalt games, racing games, and car culture. - Motivation to step into game development. - Ability to use player behavior, market research, and data to inform creative and commercial decisions. - Fluent English and Spanish, both written and spoken, with the ability to produce clear, accurate copy. - Creative and initiative-driven, able to turn ideas into relevant concepts. - Organized and collaborative, able to track multiple deliverables and coordinate across teams and partners.