Gearbox Entertainment logo

Associate UA Manager

Gearbox Entertainment
Seoul, Seoul, South Korea
Posted 10 months ago
Last seen 10 months ago
Active
full-time
Territory Marketing - 2K Publishing

Job Summary

Join 2K as an Associate UA Manager to lead user acquisition strategies for mobile games in Korea. Key responsibilities include campaign management, collaboration with marketing teams, and data-driven optimizations.

About this job

2K is seeking an experienced Associate UA Manager to join our Asia Mobile team. This role will focus on driving user acquisition and creative campaigns with a strong emphasis on performance marketing. The ideal candidate will have deep local insights and a proven track record in driving successful UA strategies to help grow our mobile games portfolio in Korea.

Requirements

- 3+ years of experience in leading mobile user acquisition for successful mobile titles. - Strong verbal and written communication skills in both English and Korean. - Proven experience working with major mobile user acquisition platforms (Facebook/Instagram, Kakao, Naver, UAC, Apple Search, and other ad networks). - Familiar with multiple ad networks and platforms (Instagram, Meta Ads, Google UAC, Apple Search Ads, Kakao, Naver, etc.) - Experience executing high-velocity ad campaigns and creative testing (~20-50 new creatives per month) with defined KPIs and exit metrics. - Strong analytical skills; ability to analyze raw data, draw conclusions, and provide actionable recommendations, even with imperfect data. - Self-starter with a creative problem-solving mindset. - Experience contributing to budget strategies across diverse geographies and managing UA campaigns within the broader marketing mix. - In-depth knowledge of MMP tracking tools and media dashboard setup. - Proficient in Excel and other office tools.

Benefits & Perks

- Equal opportunity employer committed to reasonable accommodation for individuals with disabilities.

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