Brand Marketing Specialist- ID
Job Summary
About this job
Who Are We?
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.
What You Will Do:
- Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions.
- Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics.
- Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market.
- Conduct surveys on our users and competitors in respective locality and present the results to reflect market trends.
What We Are Looking For:
- 5+ years of working experience in local game marketing strategies and familiar with local game distribution. Senior candidates will be considered for more senior positions
- Native-level Indonesian and business proficient English.
- Great communication and team management skills; self-driven and willing to take initiative at work.
- Loves to play video games; enthusiasm in anime is preferred.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
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