We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let's start with the role
As our Corporate Communications Senior Executive, Social & Employer Branding you will be the creative and strategic owner of Kaizen Gaming's presence across all external channels.
You will manage the full social media suite of Kaizen Gaming end-to-end: owning the editorial calendar, producing employer brand and corporate content, managing community, governing platforms, and executing campaigns, managing external partners, ensuring our channels tell an authentic, consistent, and compelling story to candidates, employees, partners, and the wider public.
This role sits within the Corporate Communications team and reports to the Internal Comms & Employer Branding Manager.
As a Corporate Communications Senior Executive — Employer Branding & Social, you will:
- Own and manage the social media editorial calendar across all external channels — LinkedIn, Instagram, Facebook, and YouTube — planning, producing, and publishing content that consistently reflects both the corporate and employer brand voice.
- Create compelling employer brand content built on real employee stories, identifying protagonists, coordinating shoots, writing copy, and ensuring every piece of content reflects the authentic culture of Kaizen Gaming.
- Produce corporate brand content that showcases Kaizen Gaming’s values, culture, leadership, and reputation, clearly distinguishing the corporate brand from the Betano product brand and aligning with the company's external communications strategy.
- Plan and execute Employer Brand and corporate campaigns end-to-end, briefing and managing local and international agencies, coordinating with Corporate Communications teams across markets, and ensuring employees from all locations are represented to a globally consistent employer brand.
- Own candidate-facing communications across social and digital channels ensuring the company's external presence supports the recruitment pipeline with consistent, compelling messaging at every stage of the candidate journey.
- Own community management across all social channels.
- Govern the full suite of external-facing platforms including corporate website, careers site, candidate communications and all social media channels, managing structure, content strategy, access, and brand integrity.
- Develop and manage the employee advocacy programme by identifying, nurturing, and equipping brand ambassadors across the organisation to authentically share Kaizen Gaming's story through their own networks and channels, amplifying the employer brand from the inside out.
- Strategically balance employer brand content with corporate news and leadership communications across channels serving dual audiences, including candidates, employees, partners, media, and the wider public .
- Support the internal Communications function in an editorial capacity, amplifying campaigns across channels and ensuring alignment between internal and external messaging .
- Deliver monthly social media performance reports, prepare KPI reports, translating metrics into actionable insights and content recommendations.
- Build strong cross-functional relationships with key internal stakeholders including HR, PR, Recruitment, Commercial and Marketing.
- Support business-critical communication initiatives that require responsiveness, sound judgement, and the ability to adapt quickly to evolving priorities.
What you'll bring
- A degree in Communications, Marketing, Journalism, or a related field.
- 4–6 years of experience in social media management, with a track record of owning a brand's social media function end-to-end — editorial planning, content creation, community management, campaign execution, and performance reporting — ideally within a corporate communications or employer branding environment.
- A portfolio demonstrating compelling content creation across written, visual, and video formats — with evidence of employee-led storytelling.
- Proven experience producing employer brand content — from story identification and employee coordination through to publishing across external channels.
- Hands-on experience with social media management and analytics tools, and comfort with content planning platforms.
- A strong eye for brand consistency, with exceptional attention to quality and detail.
- Experience working with external creative agencies — from brief to delivery — and managing multiple campaigns simultaneously without losing quality.
- Proficiency in English copywriting is essential — this role produces all social media copy in English across every external channel. Greek language proficiency is a significant advantage.
- A clear understanding of the distinction between corporate brand and product brand communications.
- Ability to balance a content-heavy workload across multiple channels, formats, and audiences without losing consistency or creativity.
- Demonstrated experience leveraging AI tools such as Claude, Gemini, or similar platforms to enhance content strategy, visual and video creation, audience intelligence, and amplification workflows - using AI to meaningfully extend creative output rather than simply accelerate drafting.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay and bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 💰 Monthly meal allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
- 👨👩👧👦 Family Support
- #LI-Hybrid
- #LI-NK2
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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
