// Open Role at Mistplay
Join Mistplay as a Senior User Acquisition Manager to spearhead performance marketing for our mobile gaming loyalty app across Korea, Japan, and the broader APAC region, optimizing campaigns and managing multi-million-dollar budgets to drive user growth.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here (https://play.google.com/store/apps/details?id=com.mistplay.mistplay&hl=en_CA&gl=US) and follow us on Instagram (https://www.instagram.com/mistplay/?hl=en), Twitter (https://twitter.com/mistplayapp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and Facebook (https://www.facebook.com/mistplayapp/).
We are looking for a highly skilled Senior User Acquisition Manager to own and optimize performance marketing campaigns across Korea, Japan, and broader APAC markets. In this role, you will drive measurable user growth, manage multi-million-dollar budgets, and partner with a cross-functional team spanning Creative, Product, Data, and Sales. You will play a strategic role in scaling our user base while shaping our approach to performance marketing across key Asian markets.
Responsibilities:
Lead data analysis and optimize UA campaigns based on internal performance KPIs.
Regularly monitor, assess and present in-depth reports on campaign performance to company stakeholders.
Provide input and data-driven insights into creative development.
Manage relationships with existing partners and identify new platforms and opportunities to enhance campaign performance.
Engage closely with the Creative, Sales, Product, and Data teams, fostering a cohesive approach to align on company goals and strategies.
Stay up-to-date on the latest user acquisition trends, market dynamics, and emerging platforms in Korea & Japan.
Requirements:
4-7+ years of experience in mobile user acquisition, with a strong track record of driving results.
Proven ability to manage UA campaigns across multiple platforms, effectively handling substantial budgets.
In-depth knowledge of mobile advertising technologies, including attribution tools and platforms.
Strong analytical skills with the ability to interpret performance data and translate insights into actionable strategies for user acquisition.
Hands-on experience with SDK networks, DSPs, SSPs, and major platforms such as Facebook, Google, and others relevant to the Japanese market.
Experience with SDK networks, DSPs/SSPs, and major UA platforms.
Exceptional communication skills, with the ability to collaborate effectively across cross-functional teams and provide clear, concise reporting.
Bilingual in English + Korean or Japanese (both written and spoken).
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
Lead data analysis and optimize UA campaigns based on internal performance KPIs. Regularly monitor, assess, and present in-depth reports on campaign performance. Provide data-driven insights for creative development. Manage relationships with existing partners and identify new platforms. Engage closely with Creative, Sales, Product, and Data teams. Stay up-to-date on user acquisition trends and market dynamics in Korea & Japan. 4-7+ years of experience in mobile user acquisition with a strong track record. Proven ability to manage UA campaigns across multiple platforms and substantial budgets. In-depth knowledge of mobile advertising technologies. Strong analytical skills to interpret performance data. Hands-on experience with SDK networks, DSPs, SSPs, Facebook, Google, and platforms relevant to the Japanese market. Exceptional communication and cross-functional collaboration skills. Bilingual in English + Korean or Japanese (written and spoken).