// Open Role at Moonbug Entertainment
Thank you for considering the Brand Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.
This role will report ON-SITE in our Los Angeles Office 5 days a week.
We have an exciting new opening for a Brand Marketing Manager within the Brand Team at Moonbug, supporting our ultimate preschool powerhouse, CoComelon! As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe. In this role, you will steer a global pop-culture phenomenon that now encompasses the hit Netflix original CoComelon Lane, our groundbreaking new live-action series The Melon Patch, the blockbuster CoComelon Playdates partnership with Sanrio, and an highly anticipated upcoming theatrical feature film. If you are a passionate marketer, ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team.
As a Brand Marketing Manager for Cocomelon at Moonbug Entertainment, you will be responsible for assisting the development and execution of strategic marketing initiatives to drive brand awareness, audience engagement, and consumer loyalty for the Cocomelon brand. You will collaborate closely with cross-functional teams to develop and implement marketing campaigns across various channels, ensuring consistent brand messaging and a strong market presence. Your creativity, strategic thinking, and passion for children's entertainment will contribute to the growth and success of the Cocomelon brand.
Requirements
You have 3+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing.
Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
Experience in brand marketing, preferably within the children's entertainment or relevant kids’ IP or brand.
Strong understanding of brand management principles, marketing strategies, and consumer behavior and experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives.
Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively.
Passion for children's entertainment and a deep understanding of the target audience.
Ability to adapt to a rapidly changing environment and manage multiple stakeholders.
Benefits
At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes.
Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.