// Open Role at Nex Playground
Lead end-to-end go-to-market strategies for new accessories and merchandise for Nex Playground, an award-winning active play system, driving product-market fit and commercial success through D2C and e-commerce channels.
Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.
Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.
Nex employees may be expected to collaborate with colleagues across different time zones. Depending on the role and location, occasional travel may also be required for company events, external meetings, and other business-related activities.
Important Notice: ⚠️ To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us.
Location: San Jose, California (Hybrid)
Annual salary: USD 140,000 - USD 185,000
Type: Full Time
Reports to: VP of Marketing
As our Sr. Marketing Manager, Accessories, you will own go-to-market for new Nex Playground accessories and merchandise. That includes travel cases, skins, protectors, mounting solutions, extra cables, and Nex merch and apparel.
You'll lead the first phase of every launch: taking new products to market through our direct-to-consumer and e-commerce channels, including Amazon and TikTok Shop. Your job is to prove each product works: real consumer demand, product-market fit, and a healthy margin structure. Once a product is proven, you'll hand it off to our commercial team to scale into retail, with the story and data they need to start early retailer conversations.
This role is ideal for a marketer who loves launching products, reads the numbers closely, and can orchestrate many teams toward one clear outcome.
Phase 1 Go-to-Market
Prove Product-Market Fit
Cross-Functional Orchestration
Handoff to Scale
Consumer Insight
Experience
Skills & Strengths
Collaboration & Mindset
Nex is located in San Jose, California, USA and Hong Kong. Learn more about us at https://www.nexplayground.com/about.
We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms!
Nex is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, gender identity, and sexual orientation), national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law. This policy applies to all individuals at every stage of the employment relationship, including all current and prospective employees, and covers all employment decisions including recruitment, hiring, job assignment, promotion, compensation, benefits, training, discipline and termination.
We are committed to providing a workplace free from discrimination and harassment and to fostering an inclusive environment for all employees.
8+ years in product marketing or go-to-market roles for consumer products (accessories, electronics, gaming, toys, or lifestyle brands). Proven track record of launching products through D2C and Amazon. TikTok Shop or social commerce experience is strongly preferred. Experience with merchandise or apparel programs is a plus. Strong commercial acumen across unit economics, pricing, margin, and demand forecasting. Data-driven decision maker comfortable with marketplace, e-commerce, and marketing analytics. Excellent writer and storyteller. Highly organized, with the ability to run several launches at once. Ability to orchestrate cross-functional teams without direct authority. Test-and-learn mindset for rapid iteration and measurement. Comfortable in a small, fast-moving environment with evolving priorities. Passion for building products and experiences that families love.