Active
Remote
full-time
Marketing
Job Summary
Lead CRM and retention strategies for a leading entertainment company's iCasino and online Sportsbook platforms. This Director role offers the chance to drive customer loyalty and engagement through innovative, data-driven marketing initiatives across multiple channels.
About this job
This Director, CRM role involves defining, executing, and optimizing customer lifecycle marketing strategies for iCasino and online Sportsbook platforms. The successful candidate will lead automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell, and reactivation of customers. Responsibilities also include managing marketing communications across various channels and collaborating with the martech team for technology enhancements.
Requirements
- Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing
- 5+ years in senior level leadership role at online gaming company
- Strong analytical capabilities to interpret data and track performance
- Proven managerial and critical thinking skills required
- Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
Benefits & Perks
- Base pay is one part of the Total Rewards
- Most non-sales positions are eligible for a Bonus
- Best-in-class benefits to eligible employees
- Array of options, expert guidance and always-on tools, personalized to meet the needs of your reality
- Support physically, financially and emotionally through big milestones and in your everyday life
Apply for this position
You'll be redirected to the company's application page to complete your application.
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