Director, CRM
Remote•Philadelphia, PA, United States
Posted 4 hours ago
Last seen 4 hours ago
Active
Remote
full-time
Marketing
Job Summary
Join PENN Entertainment's digital team as Director, CRM, leading strategic customer lifecycle marketing for iCasino and Sportsbook. Drive retention and loyalty through innovative omni-channel campaigns and advanced martech solutions.
About this job
Lead the definition, execution, and optimization of customer lifecycle marketing strategies for iCasino and online Sportsbook. This role involves owning the promotion, CRM, and retention strategy, managing omni-channel communications, and collaborating with the martech team for automation and technology enhancements. Analyze customer data to define segments and create targeted engagement campaigns.
Requirements
- Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing
- 5+ years in senior level leadership role at online gaming company
- Strong analytical capabilities to interpret data and track performance
- Proven managerial and critical thinking skills required
- Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
Benefits & Perks
- Base pay is one part of the Total Rewards
- Most non-sales positions are eligible for a Bonus
- Best-in-class benefits to eligible employees
- Benefits connect you to the support you need when it matters most
- Array of options, expert guidance and always-on tools, personalized to meet the needs of your reality
- Support physically, financially and emotionally through big milestones and everyday life
Apply for this position
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