Marketing Specialist
Remote•Toronto, Ontario, Canada
Posted 15 hours ago
Last seen 6 hours ago
Active
Remote
full-time
Marketing
$44,000 - $60,000 USD
Job Summary
Join Penn Interactive's theScore Bet Marketing team as a CRM Specialist, driving customer engagement and retention through innovative, data-driven campaigns across multiple mobile channels. Leverage your CRM expertise and copywriting skills to shape personalized user experiences in the dynamic sports betting and iGaming industry.
About this job
As a CRM Specialist, you will manage end-to-end CRM campaigns for theScore Bet, drafting promotional copy, coordinating with marketing and commercial teams, and executing campaigns using a CRM tool. This role focuses on increasing customer engagement and retention through data-driven strategies and regular performance reporting.
Requirements
- Bachelor’s Degree in Marketing, Business, Communications or related field, or equivalent work experience.
- 2+ years CRM experience or equivalent position.
- In-depth knowledge of the sportsbook/igaming space.
- Proven experience in delivering end-to-end CRM campaigns across email, push, SMS and in-app mobile messaging; Optimove experience a plus.
- Strong copywriting and project management skills.
- High level of attention to detail is a must.
- Data-driven and curious about customer behavior.
- Optimistic, solutions oriented and a great problem solver.
- Strong team player, always willing to offer support and assistance when required.
- Collaborative in your approach and good at building strong working relationships.
Benefits & Perks
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
Apply for this position
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