Product Marketing Manager (Idle RPG)
Barcelona, Catalonia, Spain•Kharkiv, Kharkiv Oblast, Ukraine•Lviv, Lviv Oblast, Ukraine•Warsaw, Masovian Voivodeship, Poland•Remote (Any)•Remote (Any)•Remote (Any)
Posted 2 hours ago
Last seen 2 hours ago
Active
Remote
full-time
Product
Job Summary
Join Plarium as a Product Marketing Manager to lead the go-to-market strategy for an exciting new mobile Idle RPG, leveraging your expertise in F2P gaming and creative strategy to reach millions of players worldwide.
About this job
This role is for a Product Marketing Manager embedded in an Israeli studio, focusing on a new mobile Idle RPG. The manager will drive go-to-market strategies and creative direction, collaborating with centralized marketing teams for UA, creative production, and data.
Requirements
- 3+ years in F2P mobile gaming marketing, ideally idle RPGs
- At least one full launch cycle owned or co-owned (soft launch through global launch)
- Proven experience in developing and executing GTM strategies
- Proficiency in using Sensor Tower to analyze creative performance
- Experience working with marketing analytics (attribution, cohort data, LTV, ROAS)
- Fluent in CTR, IPM, CPI, D1/D7/D30 retention
- Experience with store presence & ASO
- Experience in creative briefing and testing (hypothesis building, audience framing, A/B testing, iterative optimization)
- Comfortable using AI tools in day-to-day work, with exposure to generative AI for visual assets
- Advanced English language skills
- Desired: Comfortable building lightweight pipelines and motivation to develop agentic workflows as core infrastructure
- Desired: Education or experience in graphic design
Benefits & Perks
- Officially registered full-time employment
- 20 to 26 days of paid leave, depending on the country
- Medical support for you and your child, along with paid leave for sickness
- Individual development plan and regular feedback
- Professional seminars, workshops, courses, and internal training programs
- Opportunity to take an interest-free loan
- Reimbursement of gym membership fees and running club
- Opportunity for counseling with psychologists
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