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Campaign Marketing Manager (12-Month Contract)

PlayStation
Rome, Italy
Posted 21 hours ago
Last seen 7 hours ago
Active
contract
Strategy

Job Summary

Join PlayStation as a Campaign Marketing Manager in Rome, Italy, on a 12-month contract to drive impactful local marketing campaigns for iconic gaming products. Leverage your passion for gaming and understanding of Gen Z trends to bring global strategies to life and engage local audiences.

About this job

PlayStation is seeking a Campaign Marketing Manager for a 12-month contract in Rome, Italy. This role involves developing, adapting, and executing global marketing strategies locally for PlayStation brands, hardware, software, and peripherals. The manager will lead go-to-market strategies, coordinate across internal business units, and focus on market analysis, performance tracking, and reporting to achieve key marketing and business KPIs.

Requirements

- 3+ years (or equivalent) of brand/product/campaign management experience, ideally within consumer-facing industries - Bachelor’s degree in business, Marketing, Communications or related field - Fluent in Italian & English with the ability to confidently participate in international meetings and produce professional documentation - Passion for gaming with a strong and demonstrable knowledge of the gaming industry, player dynamics and ecosystem - Strong and up-to-date understanding of Gen Z behaviors, language and social media trends, with the ability to immediately apply these insights in a marketing context - Solid technical understanding of console features and ecosystem, with the ability to support internal stakeholders on product-related topics - Strong organisational and planning skills with the ability to manage multiple tasks, prioritise and pivot to respond to business demands in a dynamic and busy environment - Strong analytical skills, with the ability to interpret data and generate actionable insights - Curious, proactive, and with a “can-do” attitude - Strong interest in consumer insights and ability to translate them into creative solutions

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