Playtika logo

User Acquisition Manager MLR

Playtika
Herzliya, Israel
Posted 2 hours ago
Last seen 2 hours ago
Active
full-time
Marketing

Job Summary

Join Playtika as a User Acquisition Manager MLR to drive paid media strategies, optimize campaigns, and leverage cutting-edge technologies like AI and machine learning to deliver immersive gaming experiences to millions worldwide.

About this job

This role involves creating and implementing comprehensive paid media strategies for user acquisition activities. The manager will oversee high marketing budgets, optimize paid campaigns on multiple platforms, and collaborate with creative and product teams. Key responsibilities include monitoring and analyzing marketing data to evaluate content effectiveness and developing efficient growth processes.

Requirements

- 2+ years of experience as a User Acquisition Manager/Media Buyer. - Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset. - Ability to lead projects from A to Z with a positive "can-do" attitude. - Experience working with Appsflyer / other MMPs. - Great communication and collaboration skills. - Proficient with Excel - a must. - Bachelor’s degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage. - Fluent English.

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