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Narrative Designer 资深文案策划 - Unpublished R&D Product

Riot Games
Guangzhou, China
Posted 1 day ago
Last seen 1 hour ago
Active
full-time
CN Game Studio

Job Summary

Join Riot Games' CN Game Studio as a Senior Narrative Designer to craft compelling stories and immersive worlds for an unannounced social mobile game. You'll blend deep IP knowledge with innovative gameplay, collaborating across teams to deliver unforgettable player experiences.

About this job

作为一名资深文案策划,您将负责构建和丰富基于全新重社交手游的世界观与叙事体验。您将确保故事情节、角色塑造和包装不仅绝对契合原 IP 的宏大设定,更能完美融入游戏的核心玩法中,为游戏赋予深刻的沉浸感与持久的情感共鸣。您将跨职能协作,确保叙事内容能够高质量、生动地呈现在玩家面前。

Responsibilities

核心叙事框架与内容设计

  • 深度参与产品叙事框架、内容结构及核心角色表达的规划与设计,推动叙事 DEMO 方案高效实现与快速落地。
  • 负责长期内容体验的叙事包装与表达设计,确保内容风格统一且具备持续演进能力。

高品质文案撰写与内容表达

  • 负责产品内核心文案的撰写与包装,包括系统文本、角色语音文本(VO)、交互事件及长期运营内容等。
  • 确保整体内容表达在语气、结构与沉浸感层面保持高质量一致性。

内容研究与创新探索

  • 深度研究行业内主流产品的叙事表达方式与内容趋势,探索创新性的互动内容体验。
  • 结合用户反馈与市场变化,为长期内容迭代提供高质量创意方向与表达方案。

跨团队协作与落地推进

  • 编写高标准叙事文档与内容需求文档,清晰定义视听表达需求与内容实现标准。
  • 主动协调美术、音频、设计、工程与制作团队,高效推进关键内容方案落地。

用户体验洞察

  • 深入理解目标用户体验需求,通过内容表达增强产品沉浸感与长期参与感。
  • 系统性评估内容方案的创新性、可行性与整体体验价值。

Required Qualifications

  • 本科及以上学历,6年以上互动娱乐或游戏内容设计/文案策划经验。
  • 具备大型在线产品或长线运营内容项目经验,曾参与新项目从研发到上线或核心开发阶段者优先。
  • 拥有扎实的文学功底与叙事设计能力,能够独立完成长线内容规划与角色表达设计。
  • 具备优秀的跨团队沟通与协作能力,能够将抽象概念转化为可执行的内容需求。
  • 具备优秀的文字审美与内容把控能力,能够在复杂项目环境下保持高质量输出。
  • 对互动体验与沉浸式内容表达具备深入理解。
  • 具备良好的逻辑分析能力、信息整合能力与文档表达能力。
  • 能够适应快速迭代与跨团队协作环境。

Desired Qualifications

  • 具备大型长期运营 IP 的内容体系经验。
  • 曾主导大型互动娱乐产品或多人在线产品的内容设计工作。
  • 具备全球化产品研发或跨地区协作经验。
  • 有内容团队管理或项目管理经验者优先。
  • 能够熟练使用英文撰写设计文档并进行跨团队沟通。

Requirements

- Bachelor's degree or above, with 6+ years of experience in interactive entertainment or game content design/copywriting. - Experience with large-scale online products or long-term operational content projects, preferably having participated in new projects from R&D to launch or core development stages. - Solid literary foundation and narrative design ability, capable of independently completing long-term content planning and character expression design. - Excellent cross-team communication and collaboration skills, able to translate abstract concepts into actionable content requirements. - Excellent text aesthetics and content control ability, able to maintain high-quality output in complex project environments. - Deep understanding of interactive experiences and immersive content expression. - Good logical analysis, information integration, and documentation expression skills. - Able to adapt to fast iteration and cross-team collaboration environments. - Experience with content systems for large, long-term operational IPs (Desired). - Experience leading content design for large interactive entertainment products or multiplayer online products (Desired). - Experience in global product R&D or cross-regional collaboration (Desired). - Content team management or project management experience preferred (Desired). - Proficient in English for writing design documents and cross-team communication (Desired).

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